July, 2020 | Split Reef

SEO or Search Engine Optimization is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs) for specific keywords or phrases. For law firms, having a strong online presence is crucial to attract new clients and grow their business. SEO services for law firms can help accomplish this goal by improving their website’s visibility and search engine rankings.

As a law firm, you might be asking yourself this question: do law firms need SEO services? And this is a completely valid question to think over. As a lawyer, you might not instantly think that SEO is applicable to what you do and to your law firm’s website. But internet marketing for law firms can be instrumental to your business and how potential clients find you.

Why SEO Services for Law Firms are Important

SEO services for law firms are a key part of having a website and pulling in new clients. Search engine optimization serves as a seamless way to interweave targeted keywords and phrases that relate directly to your business into your web copy. Whether your law firm specializes in divorce law, criminal defense, or a variety of areas, SEO can really make all the difference for your site.

Most people access information through the use of search engines, and SEO is a huge factor in the kinds of results that will be seen in these searches. SEO is a particularly useful way to pull new visitors into your site when they are searching online. And those new visitors can become potential clients through the different content that has been curated for your law firm’s site.

For example, SEO for law firms may include using key phrases related to location, what services you offer, the kind of experience your team has, or even questions that can be posed in blog content like “Why Having a Living Will is Important”. This kind of targeted keyword and phrase use is going to make your website and your website’s content appear higher in search rankings, pulling in visitors that are looking for that particular kind of information.

Here are some reasons why SEO services for law firms are important:

Increased Website Traffic

SEO services can help increase traffic to a law firm’s website by improving its search engine rankings. By optimizing the website’s content and structure, it becomes more accessible to search engines, which can lead to higher organic traffic from potential clients.

Higher Quality Leads

SEO services can also help a law firm attract higher-quality leads that are more likely to convert into clients. By optimizing the website for specific keywords related to the law firm’s practice areas, they can target potential clients who are already interested in their services.

Improved Local Visibility

For law firms that primarily serve clients in a specific geographic area, local SEO services can be especially important. By optimizing the website for local keywords and phrases, the law firm can improve its visibility in local search results, making it easier for potential clients to find them.

Competitive Advantage

SEO services can also give a law firm a competitive advantage over other firms that are not investing in SEO. By ranking higher in search results, a law firm can establish itself as a credible and authoritative source in its practice areas, which can help attract new clients and grow the business.

Long-Term Benefits

SEO services can provide long-term benefits for a law firm, as the results of SEO efforts can continue to drive traffic and attract new clients for months or even years after the initial optimization work is done.

In conclusion, SEO services for law firms are important to attract new clients, improve visibility, and establish credibility in the legal industry. By investing in SEO, law firms can improve their online presence and grow their business over the long term.

SEO Strategy for Lawyers

When it comes to SEO strategy for lawyers, some important factors to keep in mind are:

A large majority of people looking for legal advice use search engines.
Many visitors who land on law firms’ websites look to take action.

Keeping these two factors in mind is going to be extremely helpful when taking stock of your SEO strategy. If you do not have the know-how in relation to SEO, that is completely alright! There are experts out there that are able to work on SEO strategy for lawyers specifically.

Working with an agency that specializes in SEO services for law firms is one way to ensure that your law firm’s site is making use of the best SEO practices out there. SEO agencies are able to take over the SEO services for law firms so you do not have to worry about keyword and phrase research, curating content for your site, and delving into analytics to make sure that your site is performing as well as it can.

SEO Services for Law Firms

When it comes to the question “Do law firms need SEO?”, the short answer is yes. You are going to see a huge increase in visitors when you or the agency you work with invest time in your SEO strategy and these visitors are all going to be potential clients!

If you choose to work with an agency, some SEO services for law firms include:

SEO consultation
Link building
Social media
Content development
Pay-per-click advertisements

These are all SEO services that are aimed to boost your efforts as a law firm in achieving your digital marketing goals and pulling new clients to your site.

If you are looking for an experienced agency that specializes in SEO services for law firms, reach out to us here at Split Reef via email to get started!

Split Reef

Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.

Web development is a field that is constantly changing with new improvements, standards, and innovations coming out at a rapid fire pace. To keep up to date on these trends, it is important to stay on top of the techniques and approaches that are being made and gaining traction in the field. So what is the next big trend in web development?

As a web development company, we have taken a look across the web development industry and pulled together some of the biggest trends that are on the rise at the moment. 2020 is chock full of the next big thing in web development and we cannot wait to see where the industry heads for the rest of this year. Top Web Development Companies Of 2020 according to DesignRush.

1: Voice Search

Voice search has been an up and coming trend for several years now. Every smartphone has built in virtual assistants as well as OS’ for several computers, including Windows’ Cortana. On top of this constant presence of virtual assistants that use voice search, they also incorporate AI which is yet another web development trend on the rise.

Voice search is seeing such an uptick due to several factors.

Easy to use: Communication is something that we do not have to work too hard at learning and speaking to virtual assistants is easy for many people to use. Ranging from young children to the elderly, voice search is something that is relatively simple to learn.
Affordability: Since digital voice assistants are common on every smartphone, voice search is readily available to a wide number of people.

Voice search is a huge trend in relation to eCommerce as well as the personal device market. It can be used to help customers in their searches on various websites and presents an easy to use option. Optimizing your site for voice search, as the next big thing in web development, will help keep you ahead of the game.

2: Customer Support and Chatbots

As a web development company, we know all about making sure that users have the support they need when they visit our site. One web development trend to keep in mind is that of customer support and chatbots. Chatbots have proven to be one of the biggest trends that are shifting towards being automated, which is extremely good news for businesses that work across different time zones.

Implementing an AI-powered chatbot into your customer service offerings can be a long-term investment. They can answer FAQs, take orders, and connect human users with the right human customer support agent.

When asking yourself what’s the next big trend in web development, keep in mind the fact that many users are looking at your site across various time zones. Utilizing a chatbot that can offer instant support even when your customer support agents may not be online can provide seamless assistance to these users.

3: Cyber Security

Cyber security is a trend that is always evolving, much like many other facets of the web development space. With the amount of data that is processed on the web, cyber security is more important now than ever. To keep user data safe, keeping on top of your cyber security as the trend evolves is key.

As one of the next big things in web development, the emphasis on cyber security will help in protecting your users’ data and internal information about your company. Some ways to keep your cyber security up-to-date include:

Security testing
Website-monitoring tools
Encryption of sensitive data

As a web application development company, Split Reef is proud to keep up with the ever-changing trends in the web development field. Know that we are here for you and we would be happy to hear from you via email!

Split Reef