September, 2021 | Split Reef

With the increase of internet access and remote work, it is crucial to know the latest digital marketing trends. Staying on top of trends will provide insight into understanding your audience. Digital marketing is constantly evolving, having a strong consistent strategy will increase the value and relevancy of your business.

Take a look at the latest digital marketing trends in the following Infographic:

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AI-Driven Content Creation

Creating content in conjunction with Google’s algorithm is important when it comes to search engine ranking. AI can help deliver quality content that attracts and engages consumers.

Embrace Social Media

Developing an online presence through social platforms increases brand awareness and generates new leads. Social media analytics gives key insights on how to increase visibility and attract visitors to your website.

Increase voice and visual search

More searches are being done through voice-activated tools such as Alexa and visual searches through Google Lens. Redesigning websites to support these methods will improve SEO.

Email Marketing

A cost-effective strategy to connect directly with target markets, to increase engagement and conversion rates. With automation tools, content can be personalized to strengthen customer experiences and brand loyalty.

Chatbots

Dialogue powered by AI to help automate customer communications. Context is understood through data capturing and analysis to gain insight on how to make user-focused decisions.

No-Click Searches

Zero click searches have been dominating the market due to end results appearing on the search engine results page (SERP). Creating content-based on keywords displayed in the SERP is key to optimizing SEO strategy.

Local SEO

Since Google’s shift to mobile-first indexing, Local SEO is more important than ever. A majority of search engines are being used to find local information due to the rise of mobile searches. Optimizing your website for location-related searches will help improve your visibility to local users.

Split Reef

Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.

Did you know that as much as half of all website traffic comes from search engines? On top of that, the first result that shows up on a Google search gets more than one-third of the keyword traffic, and 91.5% of the traffic goes to sites on the first page of results.

What this means is that if you want more traffic to your website, you need to get yourself on those search engine results pages.

While that might seem like an impossible feat, it’s actually entirely possible with SEO-friendly web design.

What does SEO stand for in web design and development, you ask? Let’s take a look at everything you need to know.

What Does SEO Stand For in Web Design and Development?

SEO stands for “search engine optimization.” In the most basic sense, SEO is the process of enhancing and improving your website so that it has increased visibility in search engine results pages. When people search for terms that are relevant to your business, you want to make sure that your product or service shows up at the top of the page.

The more visibility your web pages have in search engine results, the better chance you have of increasing traffic to your site and attracting more leads and customers.

SEO can be applied to your website, content, and off-site optimization (through link building). However, having an SEO-optimized website is essential for SEO in these other realms to work effectively.

How Can SEO Friendly Web Design Help Your Business?

When you hire an SEO-friendly web design company to make your website, they’re enhancing your on-site SEO to ensure that you’re high ranking in the results of relevant search terms.

When you have an effective on-site SEO strategy, it helps search engines analyze both your website and your content so that it can connect searchers to your site in response to appropriate queries.

On-site SEO isn’t a set-it-and-forget-it type thing. This is because Google is constantly updating its algorithms to help better serve the needs of its users. What this means is that as the Google algorithm evolves over time, so should your on-site SEO.

As mentioned previously, search engines are a major driver of internet traffic in this day and age. Positioning yourself on the first page of Google or Bing results can radically change how much action your site is getting, which means that you’ll end up with more leads and more customers.

Back in the day, you might be able to simply make a website and assume people will find you. That simply doesn’t cut it anymore. In order to stay competitive in the battle for top spots on search engines, you have to have an on-site SEO strategy that evolves over time.

Are You Looking For an SEO Friendly Web Design Company?

When you hire a web design company to build your website, it’s essential that you find a team that integrates on-site SEO into the package. Having a sleek and sharp-looking website is great, but it’s not worth much if you don’t have any traffic.

At Split Reef, we can customize our services to meet your needs. No matter what your budget is or what industry you are in, we can make sure that your brand has a strong position in the digital world.

If it’s time for you to enlist the help of an SEO-friendly web design company, contact us today!

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