In today’s world, just about any type of business you can imagine can benefit from digital marketing in some capacity. Digital marketing allows businesses, from small, local restaurants to large, international retailers, to connect with their potential customers and clients in a direct manner online. Without digital marketing, businesses can miss out on a massive advertising strategy that can help them to be even more successful.
But for law firms in particular, why can digital marketing be so important to consider? You may already have a successful client base, so digital marketing might not be something you have put much thought into. Digital marketing can be an essential tool for lawyers and law firms to embrace, especially when it comes to promoting your work and reaching the right audience.
Below, we take a closer look at why lawyers need digital marketing and how things like Split Reef’s Jacksonville law firm SEO can help you.
What is Digital Marketing?
Digital marketing, at its simplest, is any kind of marketing (often online marketing campaigns) that show up on electronic devices like smartphones, computers, and tablets. Digital marketing can take shape in many different ways, including email ads, search engine marketing, paid social media posts and ads, and online videos.
With over 31% of U.S. adults reporting that they go online “almost constantly,” according to research compiled by Pew Research in 2021, it is easy to understand how digital marketing can be important to a law firm that is interested in connecting with new potential clients. With the continued rise of people spending more time online, having some type of digital marketing strategy is more important than ever.
More questions about what Jacksonville law firm digital marketing is? Be sure to connect with Split Reef online or over the phone. We can help answer your questions and figure out the best digital marketing strategy for your business.
How Can Digital Marketing Help Lawyers?
So, why do lawyers need digital marketing and what can it do for you? As previously mentioned, digital marketing is a prime way for you to connect with your target audience online. Through marketing methods like SEO, web design and development, email marketing, and even online reputation management, digital marketing can help your potential clients find you, establish a strong online presence for your law firm, and allow you to better communicate who you are and what you do.
Some key ways that digital marketing can help your law firm include:
- Local SEO: Local search engine optimization (SEO) is all about helping people in the local area of your law firm find you. And when about 46% of searches done on Google are looking for local results, utilizing local SEO will help potential clients who are searching for law firms near them to find your law firm’s website. They may come across you through online ads, through search engine results, or even through on-page SEO that a digital marketing company like Split Reef has worked into your website. For example, Jacksonville law firm SEO would center around working local SEO into a law firm’s websites and ads to help pull in users local to the Jacksonville, Florida area.
- Increased visibility: Digital marketing online will help your law firm connect with your audience more than ever before. Law firms can use digital marketing methods to help generate more leads (i.e., new clients and new cases), increase website traffic, and get more eyes on your firm and the work you do.
- Building brand authority: Digital marketing and your online platform, such as your website, allows you to build brand authority within your industry. You can do this by sharing content on your website that is authoritative and helpful to website visitors who are looking for information. For example, say you are a law firm that specializes in employment law. You may want to post content, like a blog post, that offers site visitors general information on what should be included in an employment contract.
- Increased engagement: When you work with an agency such as Split Reef that specializes in Jacksonville law firm digital marketing, you will start to see an increase in engagement. By engaging with your audience more and more, you will start to get a better understanding of what exactly they are looking for. Using digital marketing strategies, like email marketing and pay per click ads, you can start building a repertoire with potential clients even before they reach out to you for help.
Overall, digital marketing can be a cost effective and highly efficient way to help your law firm build a brand and reach the people you need to. You can really help your law firm to stand out from local competition and build trust and authority with your clients.
Need Help? Connect with Split Reef for Your Law Firm Digital Marketing Needs
If you are interested in digital marketing for your law firm, connect with our team here at Split Reef! We are a digital development and marketing company that specializes in law firm digital marketing and law firm SEO.
With offices located in Columbus, Ohio and Jacksonville, Florida, we are here to help you with all your digital marketing needs. Connect with us online or over the phone today to learn more.
Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.
