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Local SEO Tips for Ohio Law Firms

Posted on January 11, 2023 by Split Reef

Gone are the old days when law firms could reach clients without an internet presence. Today, people more often look up resources on the internet when they have a concern. Law firms must keep up to stay relevant.

Local search engine optimization can help you spread the word about your services and specialties. There are many law firms out there, so searching the internet can help clients find you and see that you are the right fit for them. To get these clients, you must prioritize your SEO as a strategy to get more business and prove the legitimacy of your business.

These SEO quick tips for a law firm will give you an idea of what you need to do to improve your local presence and appeal to clients in your area who are looking for your services.

Is SEO Really that Important?

Your business can benefit from SEO because SEO gives you the best chance of getting the attention you want from people in your area.

Search engine optimization is one of the most important steps you can take when you want more engagement from potential clients. The modern age means that having a virtual presence is part of running a business. Local SEO focuses on getting leads in your area and drawing users to your website. This traffic leads to people choosing your firm.

SEO helps with this pursuit because when you optimize your website, you are more likely to appear higher in search engine rankings. Search engine rankings influence how many people will find you because many people don’t go beyond the first several businesses on a list when they are looking for a business.

Choose the Cost-Effective Choice

One important thing to know about legal SEO is that it is an extremely cost-effective way of getting clients. By boosting your search engine rankings, you can ensure that more clients see and recognize your firm.

Boost Credibility

When you work on your SEO, you want to focus on showing that you are credible. Highlight the work you have done and continue to do. Give examples, when possible, of what makes you stand out as a firm and how you’ve proven your credibility as a lawyer.

Make Yourself Trustworthy

Throughout your SEO process, one of the main goals of legal SEO is to show that you are trustworthy. You want people to know that you are willing to work hard for them and give them the best legal representation. Be open about what your firm stands for and the experience you give clients.

Keywords are Kind

Keywords are a valuable part of SEO. These keywords reflect what people are searching for. They help attract clients to your website. Keyword research is one of the most important parts of the SEO process.

Share Information

Sharing basic information on your blog or in your website content is a great way to appeal to potential clients and current clients. Having this information not only helps people understand more about the law and how it works, but it also can ease some of the concerns and fears that people have when looking into law firms. Having information shows clients that you know what you’re talking about and can increase how much traffic you get.

Images and Infographics

Using images and infographics on your website adds a visual layer to the information you are providing and can make people feel more engaged with your content.

Have a Responsive Website

You want your website to be easily viewed on all screens. That means that people should be able to use your website on whatever device they have. People are more frequently using their phones for internet searches, so it is standard to have a responsive web design.

Website Speed

Having a website is not enough. You want a website that works optimally to improve your SEO. A slow website is discouraging to users and search engines, and an old website can reflect poorly on your firm.

Videos Can Help

Having video content is another great option. Many people prefer to watch videos because videos are low effort. By offering some video content, clients can get to know your firm and feel like they know you. This also increases trustworthiness and credibility.

Get Client Testimonials

Having quotes or even videos of real clients highlighting the amazing work you do is a way to show potential clients that you can actually follow through with your claims.

Contact Us If You’re Interested in These Law Firm SEO Tips

As a law firm SEO company in Ohio, Split Reef can help you manage your law firm SEO by utilizing the techniques and tools that are proven to lead to more organic traffic and client turnover. Split Reef has experience working with law firms in Ohio, so we know how useful SEO can be for law firms looking to boost their status and reach their desired potential customers.

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Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.

How to Create an Educational App?

Posted on December 29, 2022December 29, 2022 by Split Reef

No matter how old a person gets, an educational app can help them develop themselves and learn about new topics that they wouldn’t otherwise know much about or need extra help learning. These educational apps can be used and created by a wide range of people, and they can be applied to many situations.

What is an Educational App?

An educational app allows people to learn through the application. The nature of the learning app can vary depending on who the app is geared towards and what it helps users learn. Math apps, language learning apps, and grammar apps are examples of how people can learn through educational apps. The subjects of these apps can include anything, and these apps often strive to make learning more fun.

Who Can Benefit from an Educational App?

There are many people who can benefit from an educational app. Nearly anyone can use these kinds of apps, but some common groups are:

Educational institutions and schools
Kids of all ages
Students wanting help with exams, assignments, or other study activities
People who need to continue their education or stay up to date on information in their industry
Those who want to offer or learn from online courses

Learning is one of the most important processes of human life, so there’s always more for people to learn. Learning helps people grow, and educational apps can lead them to desired information or help them with existing educational endeavors.

Types of Educational Apps

There are many types of educational apps. Some apps combine multiple components in these categories.

Kids’ educational apps
Educational games (for adults and kids)
Educational apps made for the classroom
Learning management systems
Apps for specific topics and subjects
Learning platforms

Know Your Audience

When you are planning an educational app, you have to know who you want the app to appeal to so that you can customize it. For example, if you are trying to reach kids, create an educational app that kids can play with. Think about how kids would interact with the app and what kind of things appeals to the age of kids you want to use the app.

Research the Market

Market research is a vital step in making an app. Think about your customer avatar and think about what that person is looking for. What do they like? What problems do they have? How can you appeal to those elements of that person? Doing your research sets your app for success and helps you know you’re on the right path.

Survey Desired Audience

Creating a survey for your desired audience can help you better focus your app and what you want to include in that app. Survey respondents about your app and see if they would like it and how you would want to improve it.

Make Your App Conveinent

Convenient apps make people more likely to continue using the app. You don’t want people to feel like using the app is a chore.

Don’t Overcomplicate Things

Remain focused on what you want to accomplish with your app. Overcomplicating things can make your goals unclear and make it hard to accomplish those goals.

Keep People’s Attention

Think about the attention span of the audience that will be using your app and plan accordingly.

Make Learning Engaging

Keeping your content engaging is vital for any educational app. You want your app to save people time and energy while still allowing them to reach their goals.

Add Variety

To avoid your app becoming boring and keep users using your app, it’s good to make sure that your app has variety and can allow users to break the monotony. You want a user to use an app often, so keeping reasons for them to come back is important.

Add Social Connection

Adding the ability for people to connect through social media or other social functions can help make the app more enjoyable and a layer of desirability.

Key Features

There are many features that people want or even expect when they get an educational app. Some of these features include:

User profiles
Search
Notifications
Main menu
Connection to social media
Storage for learning materials

How Much Does It Cost to Make an Educational App?

Many people ask, “How expensive is it to create an education app?” The answer can vary greatly depending on how complex the app is and the details of the project. These projects often cost thousands of dollars because of the many hours of work that go into making an educational app.

Educational Apps Can Make a Difference

Educational apps are a great way to promote audiences and make educational content more fun, accessible, and user-friendly. These apps are great for anyone who is looking to promote educational content and help learners.

We take pride in our high-quality code and the passion we show to each of our clients. Split Reef is a Columbus-based mobile app development agency, dedicated to providing innovative solutions to the needs of today’s customers.

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Future of Flutter vs. React Native

Posted on December 5, 2022 by Split Reef

One of the most important parts of bringing a great app idea to life is understanding how to use an optimized app development process. At Split Reef, we stay up to date with the trends so that we know how to best use platforms that enable us to create the best work for our clients and offer quality development.

Flutter and React Native are tools developers use to create cross-platform applications. They both have attributes that make them appealing and understanding the pros and cons of each can help create the best final product. Let’s take a look at Flutter and React Native to see which has the best attributes for cross-platform development.

What is Flutter?

Flutter is a cross-platform web development tool that uses the Dart language. In 2017, it was created by Google to address some of the downfalls associated with React Native development. One of the main highlights of Flutter is that it allows coders to use one codebase for environments like mobile development, desktop app development, and web development.

What is React Native?

React Native is an open-source framework that uses JavaScript. It is comparable to Flutter in many ways, but it has some distinct features that make it stand out. React Native came out in a stabilized form in 2015, and it was created by Meta. The scaleability of React Native allows developers to use it for cross-platform app development of any size. Due to how well-known JavaScript is, React Native is a desirable choice for developers who already know JavaScript.

Some apps that have been designed using React Native include Facebook, Instagram, Skype, Wix, and Pinterest, just to name a few.

Flutter vs. React Native in the Future – Which one is Better for 2023?

Determining the best tool for the future comes down to what makes each tool stand out and what makes them less desirable. These pros and cons highlight why developers like each tool and what downsides may come when using each tool.

Flutter enables developers to do half the testing that they would otherwise do. Flutter’s hot reload lets developers develop apps much faster. Flutter also allows a single codebase for several platforms. Additionally, all versions have the same UI. Flutter also includes a useful native 2D graphics library.

These qualities highlight what makes Flutter so efficient for many developers, but some downsides of the tool include Flutter not having as many libraries or as much support. The community is also smaller because it is a newer tool than React Native. Additionally, the platform depends on Google to maintain the project, but the chances of Google abandoning Flutter aren’t great, given the history of updates and continued interest in Flutter. As Flutter continues to grow, many of these issues will begin to resolve themselves.

While Flutter uses Dart, React Native uses JavaScript, a much more well-known programming language. Javascript is compatible more widely as a programming language than Dart because of how developed Javascript is.

The ease of getting started in React Native is one of the main draws. Like Flutter has a hot reload, React Native has a fast refresh, which makes it easy for developers to edit code and see the results right away. Reactive Native also has a single codebase. React Native has had more time to develop, which gives it the advantage of maturity and a bigger community. It can also be easier for developers to learn.

While there are many good attributes to React Native, it is not perfect. React Native requires you to customize UI elements, as it only gives you the basic ones. Furthermore, it has an unstable UI. Unfortunately, it also uses many outdated resources in the libraries that have been built as React Native matures.

Both frameworks have appealing elements and some drawbacks, but what framework speaks to the future of app development?

Is Flutter the Future of Mobile App Development?

Flutter appears to have a strong future in mobile app development because it is becoming more popular, and it has become more used than its leading competitor, React Native. The future will depend on updates by Google and how the framework matures, but it is unlikely to go anywhere soon.

Why Flutter is the Future of App Development?

Developers tend to favor Flutter over React Native. Research from 2021 suggests that while 38% of developers preferred React Native for cross-platform applications, 42% of developers preferred Flutter. As the number one tool for cross-platform applications in the market right now, Flutter stands to be a relevant tool for years to come.

Why Do Mobile App Developers Love Flutter?

Mobile app developers love Flutter because it enables them to develop quickly and with ease. It is supportive to developers, which is why it is the top tool for cross-platform apps. Many companies have turned to Flutter. Google, Alibaba, and eBay have all used Flutter for the development of some of their apps.

Does React Native Have a Future?

The future of React Native is uncertain. While it is likely to remain prominent in the immediate future, within the past few years, Flutter has already surpassed React Native in popularity, but Meta and Google are both continuing to update and support their respective frameworks. Thus, React Native still has a place in web development.

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Does My Lawfirm Need a Website and SEO?

Posted on November 22, 2022November 22, 2022 by Split Reef

Many law firms struggle to know how to enter into the modern age and use a web presence to their advantage, but it is crucial that your lawfirm has a responsive and search-engine-optimized website to make sure that potential clients know that you exist and trust in your law firm. Having a website and SEO will continue to be of importance, but don’t worry. If you aren’t sure how to get started with this process, Split Reef can help you with your law firm SEO.

Why Lawfirm Website Design Matters

Law firm website design makes clients see that you mean business. Having a website makes you look good and is a great way of communicating with clients. Not only do you want to have good content, but you want that content to look good.

Share Information About Your Firm

When you have a website, you can easily convey information about your firm and what you do. This way, people can know your specialties and the types of cases you accept.

Create a Brand Identity

Website design shows what you stand for as a lawfirm and highlights the character of your law firm to clients.

Have a Responsive Website

You must have a responsive website so that people can view your website easily, no matter what device they are using. People use their phones, desktops, tablets, and laptops when they are searching, and you want to appeal to people using all these devices.

Give Potential Clients a User-Friendly Experience

If a website is hard to use or slow, there’s no way that a client is going to take you seriously or want to spend an extended amount of time on your website. They’ll click away before they even see what you’re all about!

Look More Professional

A well-designed website looks more professional. While people may not consciously notice when a website looks really good, they will consciously notice when it doesn’t look good.

How Does Lawfirm SEO Help?

There are many ways that lawfirm SEO can help your business improve and grow. These reasons all show how crucial SEO is in any business plan and in any website.

Find More Clients

One of the most rewarding parts of SEO is that you can find more clients who are looking for lawyers with your specialty. SEO allows you to bring more users to your website, which can lead to client turnover.

Make your Firm More Visible

When you have SEO, you become more visible on the internet, and you can make your lawfirm more prominent in your area.

Give Your Business Legitimacy

People are skeptical when businesses don’t have a website. While in the past this wasn’t such a big issue, so many people turn to the internet to look for services that a business that doesn’t have a website or has an outdated website may not seem nearly as credible.

Get Organic Website Traffic

When you use SEO, you can get organic website traffic. You can make sure that whenever people search for law firms in your area that they see your law firm in search results and click to see what you have to offer.

Make Clients Feel Comfortable

When you have a website that looks good and utilizes SEO, clients feel more comfortable going to you. Having information can ease some of the anxiety or apprehension that can come when one is looking for a professional like a lawyer. Many people are nervous about such decisions, and they aren’t sure what to do. When law firms have sparse or non-existent websites, it can feel impossible to make an informed decision. Thus, you can make clients feel reassured just by having a website.

Average Cost to Build a Lawfirm Website

The cost of a website can vary greatly depending on the size of the project you want to be completed and the types of website elements you want. Research on website design costs suggests that website design can start for as little as $100 and cost over $5,000. This cost pays itself off by giving companies more web traffic and leading to more client turnover. Thus, a quality lawfirm website is a great way to invest in your company. If you don’t have a website, you will start to fall behind your competitors.

Your Lawfirm Needs a Great Website

If you want more clients to see how great your law firm is, you need to highlight your worth through a great website that uses tools like SEO to boost your search engine rankings and make your law firm look legitimate. People go to the internet when they are looking for services near them, so you need to embrace the potential to reach more people.

Getting a website can be overwhelming, but Split Reef has the expertise and experience to help you with your website design and SEO.

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Why You Need To Include Video Testimonials on Landing Pages

Posted on August 29, 2022August 29, 2022 by Split Reef

Video testimonials can create a better connection with your customers and potential customers. While these videos require more effort and investment, they strengthen your landing page, and they can help you grow your business. If you’re not convinced, the following perks of having video landing pages will transform your business. You will also learn how you can start the process of adding video testimonials.

Why Are Video Testimonials Important?

From making you more credible to highlighting the heart of your brand, video testimonials add a visual and interactive form of connection to your landing page.

Easy Form of Engagement

One of the best reasons to add video testimonials is that they allow you to engage with your audience in a way that doesn’t require them to invest that much effort or energy. Having to read a lot of text can feel overwhelming to potential customers, so having videos can convey the same information in a way that’s more accessible to more people. After a long day, people don’t want to work too hard when they’re shopping, so simplifying the process can help. Research shows that people pay better attention to video than other types of media. Thus, it gets the attention you need to succeed.

Increases Credibility

When you have customers who are willing to be filmed talking about their experiences with your brand, you become more credible. You show that your product really does have the results you claim it does. It’s reassuring to see other people having positive experiences, and it can ease any concerns that a person may have about a business. NG Data suggests that people retain 65% of what they watch, which is significantly greater than text testimonials.

You Humanize Your Brand

Having real people speaking about your brand humanizes whatever you have to offer. People like to connect with the items and services they buy. They don’t want to feel like they are merely dealing with a nameless, faceless corporation. Written testimonials can accomplish this to some degree, but video content highlights the human connection even more by putting faces to your testimonials.

More Conversions

Many researchers have discovered how impactful landing pages are in conversions. For example, Forbes has suggested that when you have videos on your landing page, you can improve your conversions by eighty percent. That’s a huge increase, and it suggests that the effort to create landing page videos will pay off.

More Leads

Because video testimonials make brands seem more genuine and trustworthy, they can be important tools in the lead generation process. Good landing pages lead to more leads, and video testimonials are a huge part of making a strong and persuasive landing page.

It Helps Your SEO Strategy

For SEO, videos can help you get your website at the top of searches. Video content actually improves your organic search ranking, so even before anyone lands on your landing page, they are directed to your website through your videos.

How to Get Testimonials

Now that you see the value of video testimonials, you may be wondering how the process of actually making those testimonials works. The process isn’t as easy as turning on a camera and having someone say nice things about your brand. You’ll want to pack the most value as you can into your video. You have a short time to make an impression, so use that time wisely.

Find Useable Customers

You’ll want to find customers who match the image of your brand and who will connect with the customers you want to reach. This person should be someone who has a long connection with your brand and not just someone who has newly found your product or service. The level of connection that a customer has with your brand will show in your video. Choose someone your audience can relate to. Think of the problems that your potential customers have and how your product has solved those problems for your existing customers.

Reach Out

When you have an idea of the kind of customer that you want to put into your video, start to reach out to potential candidates and see if they are willing to complete a video testimonial for you.

Motivate Subjects

You can motivate video testimonial candidates by offering perks for their time and commitment. You can give gifts, discounts, or other special offerings.

Get It in Writing

When you have come to an agreement, send a formal letter to confirm their involvement officially.

Be Patient

If certain customers don’t want to participate, don’t push them into complying. Be persuasive, but remember that you want subjects who are enthusiastic about making the content, and it’s better to wait until you find the right candidate than to try to force your first available candidate into working.

Making the Best Video Testimonials

Having the right people for your brand is the first step, but you also have to ensure the quality of the video itself.

Use Footage Wisely

The placement of the video on the page matters. You’ll want to give it a prominent spot on the page. It’s usually good to keep it in the center and towards the top.

Show Positive Experiences

Highlight the positive results that your customers have experienced. Showing how their lives have changed is a great option. You’ll also want to establish a little about who your client is, and this step will help humanize them.

Be Concise

Don’t drag the video out. Keep your information concise. Give quality and needed information, but a customer’s attention won’t last more than about a minute and a half.

Make it Genuine

You don’t want your video testimonial to feeling forced or staged. Film your video to feel genuine. You can do this in a variety of ways. For example, filming the video in the right location can help it feel more genuine to viewers.

Hire Experts

Many people don’t know much about making videos, and in these cases, professionals are an excellent choice. They can help you put your video together and put it together in a way that fulfills your goals.

Do Video Testimonials Increase Sales?

Research suggests when you have reliable testimonials, buying intent increases by 92%. Thus, video testimonials can lead to even more sales. When you have videos on your landing page, you captivate people, and you get the attention that might otherwise be lost. As a result, sales are bound to follow.

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Top Single Page Application Frameworks to Use in 2022

Posted on August 4, 2022August 8, 2022 by Split Reef

A framework is so useful because it gives you a skeleton when you are developing, and it makes code simpler than it would be in Understanding the frameworks that you can use and choosing the right framework can transform your web development power and help you work more efficiently based on your needs. While not all people will benefit from all frameworks, many people could benefit from the Single Application Frameworks that this page will include. There are many options to choose from, so arming yourself with the most possible information is highly valuable.

What are Single Page Application Frameworks?

Single Page Application (SPA) Frameworks are pretty straightforward. When you have a SPA, you have a web application with just one web page, as the name would imply. One major example of a SPA is Gmail, which is one of the most prominent SPAs that many average users wouldn’t realize is a single-page application; the emails keep coming in without the need for constantly refreshing.

Benefits of SPA?

Often, when you are exploring the internet, servers send you to new pages when you submit requests. As a result, you experience frequent reloading. SPAs don’t have that loading page. AN SPA is a full application that works within a browser. You can get your info without having to reload the page. The SPA looks basically the same to the user as other applications would, but it performs differently to promote speed.

SPA can have many benefits for mobile application development services, and it is often valuable because it is fast, cost-effective, quick to debug, and very secure. These pages can be harder to create, but for experts experienced in this process, the work put in is well worth the output. Using the right frameworks can make this process even easier.

AngularJS

Single page application in AngularJS is highly effective. AngularJS was created by Google, and it is an open-source framework that has the longest history of most JavaScript frameworks. Its big footprint in the industry has allowed it to become a prominent tool. Developers can easily use it with other libraries, and people can modify it to meet their needs. AngularJS is highly reputable, and it has a long enough history that developers can feel comfortable using it.

When AngularJS is preferred: When you want to shorten loading times and improve performance.

Used by: Gmail

VueJS

VueJS is a good choice for game developers and is good for both small-scale and high-traffick applications. While this framework is good in a number of scenarios, it is notably effective for developers looking to develop single-page applications. It is lightweight, and because its ecosystem is simple, it can be highly effective. It’s able to be integrated with other Vue frameworks and third-party apps, and it creates a user-friendly coding experience.

When Vue is preferred: when you want a lightweight application.

Used by: Adobe and Nintendo

EmberJS

EmberJS is a very robust, open-source framework that is packed with functions that help web developers. All programs made with this framework are single-page applications. It has high-quality functions and is both very usable and scaleable. Testing with this framework is a breeze, and deploying the programs is no sweat when you use Ember. Its API is friendly to developers, which makes it quite desirable.

When EmberJS is preferred: when you want a robust program.

Used by: Apple Music, Linkedin, and Playstation

ReactJS

While more of a library than a framework, ReactJS is a prominent tool used in the web development industry is ReactJs. React was created with a focus on building user interfaces. It is both open-source and free, making it both accessible and adaptable. It is associated with Facebook. It is desirable for its lightweight nature and object-oriented platform, among other characteristics. It performs well and promotes more flexibility.

When ReactJS is preferred: when you need to scale your application.

Used by: Facebook and Twitter

BackboneJS

BackboneJS was created in 2010, and it is a lightweight, open-source framework that uses an MV*-based architecture. The code in this program is very manageable and clean. Its coding design is straightforward, making it easy to not only use but to learn.

When BackboneJS is preferred: when you want a lightweight program.

Used by: Trello

What to Choose

All of the frameworks listed above can help you create the best possible application that you can, but they are all unique and have special qualities that make them desirable to different kinds of web developers.

Consider your main goals when you are deciding what framework is best for you or if SPAs are right for you at all. However, if your focus is on user interaction, you want to develop corresponding mobile apps, and you are familiar with JavaScript, SPAs could be a great choice.

You have to know what your expectations are for applications before you can know what type of programs they should be. Thus, ask yourself the following questions to help get an idea of what your application needs to be:

Are you appealing to thousands or even millions of users?
Do you think your application will need to be flexible so you can adapt it after it has been released?
How big of a user base will you have?
What type of security measures do you need?
Does your application need to update often?
Do you need to scale your application?
Do you want a solution with a simple focus?
Would a slower load time be a problem?
How much JavaScript will your application utilize?

If you need to prioritize load times and appeal to many users, a Single page application development is a suitable option, and it is one of the most prominent applications people use on the web. Above all, using frameworks works best with practice and the skills acquired from that practice. Professionals in the industry have invested the time to learn about all these programs so that we can give our clients the best outcomes. It is through that expertise that we can offer quality guidance and action.

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How AI Can Impact Mobile App Development and User Experience

Posted on July 15, 2022 by Split Reef

Artificial intelligence in mobile app development is increasingly vital for companies looking to improve user experience and create a better brand. AI is already all around us. Smart TVs, virtual assistants, and facial recognition are all examples of AI that’s already in use. AI is so useful because it has immense capabilities to learn and use feedback to make improved future decisions. AI processes information in ways that humans cannot, allowing it to unlock special properties and increase productivity.

What is AI?

AI, known as Artificial Intelligence, is an exciting technological development, and it is the idea that computers can operate without human interference. AI can do a range of tasks, such as answering questions, sending texts, or even solving complicated problems. It provides future potential, such as optimized self-operating machines and smarter apps and personal devices.

AI Types

Artificial Intelligence doesn’t just represent one type of intelligence, and it can be used in a myriad of manners. There are four main types of AI. Not all these types are in current use, so some of them might seem quite futuristic, but many of these technologies may be closer to the mainstream than you may think.

Type 1

The first type is reactive machines, which is a type of AI that determines what the best option is of all the potential options. For example, Deep Blue was a chess program made by IBM. In the 1990s, it was used to beat Garry Kasparov, a world-class chess player. These types of machines do not have memories of past experiences.

Type 2

Limited memory machines are reactive machines, but they have some memory of past experiences. However, they do not permanently keep their memories. This tech can be found in things like self-driving cars.

Type 3

Theory of mind systems refers to artificial intelligence that gets to know how a person is thinking, what they believe, what they want, and what they intend to do. It uses this information to determine how it should react. This type of AI is not presently used, but developers have started to study how these processes could work.

Type 4

The last type of AI is a long way from being created, and it is self-aware AI. These AI develop emotions and are aware of themselves and their own existence. While this type has not been developed, many AI experts believe that it could exist.

How Does Artificial Intelligence Impact Your Business?

AI is becoming more necessary for businesses because of its immense power. It’s expected that the AI industry will be worth sixty billion by 2025, and because of the role it will play in the global economy, by 2030, the global GDP related to AI will be nearly 16 trillion. You don’t need to look into the future to feel the importance of AI. Currently, most purchases online are made via AI suggestions. There’s no doubt that AI is crucial if you want to keep up with market changes, but only forty percent of companies have used AI to increase their sales and improve marketing strategies. You don’t want to be part of the percent that fails to utilize or optimize artificial intelligence.

Improve User Experience

It’s hard to get users to enjoy an app, but AI can make that easier. AI allows an app to adapt to the needs of individual customers to point people towards what they’re looking for. AI better understands buying behavior and user data, and this understanding allows your app to speak to that information.

Makes Repetitive Tasks Easier

Humans can do a lot of the tasks that AI does, but these tasks are repetitive, and going through the process each time is slow. Humans don’t thrive when they are doing monotonous tasks, so by allowing AI to do it, these tasks become faster and save humans for tasks that increase productivity.

Recommendations Based on Users

You’ve likely already seen this future in play. For example, Netflix uses a framework that suggests content to users who might most likely engage with that content. It uses data to find suggestions that appeal to users’ past behaviors. Research suggests that this Netflix framework is worth a billion dollars each year. While not all businesses can expect this kind of scale, AI can be useful for anyone looking to increase their business.

Solve Problems with Automation

Machine learning allows AI to adjust its behaviors and solve problems along the way.

Understand Users Better

AI uses data to understand users better, and this understanding is invaluable for sales.

Improved Customer Retention

When you have personalized apps through AI, customers are more likely to stick around because your app will feel like it speaks to the needs of your customers.

Make More Profit

Companies that use AI make more profit. 76% of companies have improved their sales because of AI.

More Accurate

The human judgment leaves a lot of room for human error. While AI may struggle because of human programming, AI can increase how accurately information is used.

Ethical Concerns

With new technology, there will always be ethical concerns that arise. Many people fear that AI will promote inequality. For example, because humans program AI, AI could be programmed with racist input, or it can be used against certain races. While one of the perks of AI is fairness in its application, AI isn’t always fair, and human biases can seep into AI programming.

Additionally, AI raises security concerns. AI can be used for unethical purposes and cyberwarfare. Additionally, AI may act without a moral conscious and act based on programming without considering ethical issues. Evil forces have access to AI just as good ones do, so it can be applied in many harmful ways.

What if robots take over? This fear may seem like the thing from science fiction books, but the singularity is a valid concern, and it is the idea that artificial intelligence could become smarter than humans, and with that intelligence, AI could spiral out of our control.

These are just some of the concerns that anyone who wants to use AI needs to recognize. There are many ethical concerns related to AI; however, these concerns should inform responsible use of AI rather than demonizing all uses of AI. The mindful use of AI allows for growth and a better world.

How to Use Artificial Intelligence in Mobile Apps

There are many functions that you can use artificial intelligence to complete.

Chatbots

Chatbots allow companies to connect and give personalized information to potential customers. They can also use these bots to get valuable feedback.

Face Detection

Face detection, and other biometrics, are already widely in use. Your phone or other devices may already use facial detection as a security measure. This information. Best Face Recognition Apps for iOS and Android

Image Recognition

Identifying images is highly beneficial. Shopping apps are increasingly using this feature so that users can use a picture of a product they want, and image recognition can help the user find similar products. Similarly, apps can identify medical problems through a picture, or gardening apps can identify plant varieties using this tech.

Voice Recognition

Voice recognition is another prominent application of AI. Voice assistants like Siri or Alexa are common examples of voice recognition in use, but other mobile apps can use this feature.

Machine Learning

Forecasting is an essential tool that machine learning allows. Machine learning allows AI to adapt to new information and make better predictions going forward.

Why You Need a Mobile Application Development Company

AI is one of the most exciting concepts in mobile application development because of the power and many options that it gives businesses. AI can improve user experience and help you reach your desired customers and retain the customers you get. A mobile application development company can help you keep up with modern technological changes and meet and surpass your business goals.

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Which is Better Node.js or PHP?

Posted on June 29, 2022 by Split Reef

Node.js vs PHP: Which One Is Better?

NodeJS and PHP are valuable tools that web developers use when they are trying to create content. They each have perks and downfalls, and it is up to individual developers to decide what is most beneficial for their needs.

What is Node.js?

NodeJS is one of the most valuable skills you can have when you are using JavaScript. It is actually not a programming language like PHP is, and it is a runtime used to write JavaScript on a server when JavaScript is traditionally used on a browser. Techniques to speed up your Node.js application can make a huge difference in its effectiveness.

NodeJS is younger than PHP, and it was released in 2009 as an open-source runtime environment that can execute code from JavaScipt beyond the confines of a web browser. It is often used to create an API or application programming interface, which are backend services that operate web or mobile client apps. These are the applications that users will see. This program is used for many things, such as prototyping or creating services.

Pros and Cons of Node.js

There are countless perks to NodeJS. NodeJS can be used to create speedy and scalable apps that require interaction with a lot of data. Many large companies use this runtime because of its speed and scalability, and data from PayPal suggests that NodeJsS can lead to a thirty-five percent increase in response time compared to other programs. It’s also great because of how common JavaScript is. JavaScript is often used in front-end development, and NodeJS allows the uses of JavaScript to grow, so developers can become full-stack developers by using NodeJS, and they can create clean, cohesive work.

NodeJS is not perfect despite its covetable qualities. During CPU-heavy operations, NodeJS may experience a CPU bottleneck. There are also not as many NodeJS developers with more than two or three years of experience. Many JavaScript users who also use NodeJS are less experienced and may not create high-quality work, so finding a NodeJS development company may be more challenging. NodeJS is still relatively young, so it has some immature tools and features that could stand to be improved for better use of NodeJS.

What is PHP?

PHP was created in 1994 and first appeared a year later in 1995 to improve web development. It stands for Hypertext Preprocessor, and it is a scripting language that is run on the server side. JavaScript, conversely, is an example of a language that runs on the client side. Therefore, PHP runs on a server and not on a local computer. This allows it to use databases to store data so it can complete functions that client-side languages cannot. For example, you can create a contact form using this language. This programming language is highly popular, and of all websites with server-side programming, nearly 79 percent of all websites use PHP.

Pros and Cons of PHP

There are many qualities that make PHP desirable, and these qualities overlap with those of NodeJS, but they also have some distinctions that you will notice. PHP development services are desirable for many businesses and individuals.

PHP is one of the easier languages for developers to learn, which is why it is quite straightforward for those who already know other programming languages. For beginners, it will still be a challenge to learn PHP, but it won’t be impossible. All you need to know to get started with this language is HTML. Web developers often learn JavaScript first because the two languages have some similar traits, but that is not necessary.

To use PHP, a website must be running on a server, which can be another barrier, but installing a local server on one’s computer is easy and doesn’t take long at all. The local server allows web developers to work on projects using PHP before they deploy the website.

PHP is a loose language, which can have both good and bad attributes. What this means is that people can write sloppy code and still have a program that works; however, it can lack form and security, which is why some more advanced developers are not as enthusiastic about this language as some newcomers who are excited to dive into learning this language. However, when it is used properly, it can be a great choice.

Which is Better: PHP or Node.js?

When NodeJS first came out, some people predicted that it would replace PHP; however, both programs remain in use and have applications. Consider the following parameters when you are deciding which one is better. There’s no solid answer, and really, they are distinctive enough that they stand as independently valuable entities.

Web-Driver: One area that PHP shines is that it was created with web uses in mind and has everything it needs to use servers.

Performance: One of the most valuable metrics is performance. Some programs like Facebook’s Hack can make PHP perform faster; however, overall, NodeJS has faster performance, but performance often relies on the skill of the developer working on the project.

Asynchronous Code: NodeJS only runs on a single thread, which makes it hard because most servers use multithreaded processing so that requests run in parallel.

Dependencies: NodeJS requires fewer dependencies, which increases its efficiency.

Agility: Of the two, NodeJS is smaller and more agile than PHP because of Google’s input.

Compiled vs. Interpreted Code: NodeJS uses compiled code, while PHP uses interpreted code. Compiled code is faster and can be completed using computers’ native languages. Interpreted code requires a translation to speak in the computer’s language via an interpreter, which is why it can be slower.

Backend Development: Because PHP only uses backend programming, it is more limited than NodeJS in that respect.

Usability: While NodeJS is effective, it often takes longer than PHP programming.

Applications: PHP is generally limited to web-based projects, which it does well. It can be used for eCommerce and personal and business blogs. NodeJS can be applied more widely to applications like streaming services, social media, and messenger apps.

Who Uses These Programs

It may help you to understand the companies that use these brands. Tumblr, Yahoo, Wikipedia, and MailChimp are some examples of companies that have used PHP in their web development. NodeJS has also been used by notable companies like Asana, Netflix, Twitter, Paypal, and Slack. Both have a prominent role across the internet and in people’s lives, despite their differences.

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Split Reef is a Game Changer in US’ SEO Space

Posted on June 13, 2022May 2, 2023 by Split Reef

Let’s face it, digital marketing and advertising are becoming more and more relevant each year. There are plenty of companies that shift from traditional to digital marketing. Speaking of which, SEO has been popular thanks to this digital uprising. Everyone is fighting to be the top results on search engines such as Google! Being the number one means more visits which then translates to better conversion rates.

If you want to find better results for your business, then you should consider giving SEO a try! SEO Companies like Split Reef have been providing the best, most modern, and results-driven digital services in the country. Split Reef is a fully integrated digital agency offering services from innovative design to effective web or mobile development. We lead and execute client marketing efforts using Organic SEO, Google Ads, Word Marketing, and Conversion Rate Optimization.

Today, Clutch names us as one of the game changers in the US’ SEO space. For those that don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Their platform has tremendously helped us and other companies in finding new clients from all over the world. To be one of the game-changers on Clutch is a huge honor for us and is a true testament to the kind of service we provide — high quality and game-changing.

We would also like to share some of the best reviews we have on their platform. Here are some of them:

“If it wasn’t for Split Reef, I really have no clue where our company would be, especially during this last year. It was by chance that I found them and was able to consult them and then make the decision to move our store online and expand into other social media platforms. I’m so grateful for them and for being able to make the decision. Our small business is thriving and I’m so happy with it.” CEO of Live Shopping Company.

“Their results. Numerous law firms have had great success using Split Reef’s services. I keep an eye on various rankings and law firms using Split Reef are generally at or near the top. Split Reef is great, and I am happy that they are handling my advertising.” Owner of Coffman Legal, LLC, Matthew Coffman.

Discuss your project with! Get in touch with our team today, we would love to talk about how we can help you.

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Steps to Optimize Your LinkedIn Profile to Get More Leads for Business

Posted on May 26, 2022May 26, 2022 by Split Reef

For people in business, LinkedIn is one of the most powerful platforms out there. Thus, to do well in business, it helps to understand how to generate more leads through social media, particularly your LinkedIn profile. Drive the business forward with our Online Marketing Services.

How LinkedIn Leads Make a Difference

Many people don’t realize how beneficial LinkedIn can be, but those who have realized all the features and opportunities that LinkedIn provides understand how life-changing a strong LinkedIn profile can be.

Networking Made Quick

Networking is valuable in any profession. Getting to know other people in the area you work in can give you a leg up, and it can help you create powerful business partnerships that can help all parties involved. Businesses are never isolated, which means that reaching out can give you advantages that you wouldn’t normally have. LinkedIn makes networking easy, and it saves you a lot of time.

Recruitment

If you are looking to expand your business, recruiting is a necessary tool. You want the best people working for your company to help you grow it efficiently, and LinkedIn can help you find those people.

A Measure of Importance

When you are active on LinkedIn, you can show that you are a valuable voice in your industry. LinkedIn will help people get to know you and what you stand for, and as those people get to know you, you become more respected, and your brand becomes more important to industry insiders.

Create a Credible Brand

When people are looking into a brand, they want to see a presence for that brand and the people leading that brand. Having a LinkedIn profile that has been optimized can help you appear more credible and better establish your online identity.

Find New Business Opportunities

With all the other perks that you get from LinkedIn, it’s natural that LinkedIn can present new opportunities that you wouldn’t otherwise have.

Using LinkedIn to Your Advantage

There are many tools that you can use to ensure that you are seen on LinkedIn and that you establish your brand as professional and important. These steps will take some time, energy, and upkeep, but when you can invest some resources into this process, you will see excellent results. Why Are Google And Yelp Reviews Important for A Business?

Your Photo Matters

Make sure you choose a good photo for your profile. People will judge this picture, so you want your picture to look inviting, professional, and trustworthy.

Contact Information is a Must

Be sure to include contact information in its entirety. You don’t want to leave valuable information out. Having multiple forms of connection will help more people reach you. By increasing your accessibility, you better your brand.

Backlinks

You’ll want to link to your profile when you can. For example, you’ll want to add your LinkedIn link to your website. You can also link to your page using guest posts. Backlinks help you establish yourself, and they boost your visibility.

Add Keywords

Adding keywords relevant to what you do is a great way to get noticed on LinkedIn. You don’t want to use keywords that are not relevant or stuff them into your content just for the sake of using them, but adding keywords to your content is a must if you want your page to be optimized.

Hashtags are Your Friend

Using hashtags is another tool that you can use in some of your LinkedIn content. This helps you direct your content to people who want to see it.

Use Videos

Videos are a great way to connect with more people. Videos are easy to engage with, and people often prefer this method. Videos take time and effort to assemble, but they show that you are a real person, and it’s easier to create a connection with this type of content.

Participate

Participating in groups and adding quality posts on your area of expertise can help you boost yourself and show your skill and knowledge in your field. You want to keep up with participation. This technique isn’t something you can just do once. You want to continue to make your presence known.

Make Quality Posts

Quality posts will set you apart. Don’t post just for the sake of posting. Make sure that you are giving good information and presenting that information in a way that reflects your business goals and brand identity.

Show Your Character

On your LinkedIn page, you want to show who you are and what your brand represents. No one wants to feel like they are looking at a generic page, so you need to infuse some of your brand’s personality and what makes it unique.

The Value of Social Media Marketing Services

Social media marketing services can boost your brand. Social media is an unavoidable and useful force that business people must embrace to maximize their businesses and do the best work they can. Using social media, like LinkedIn, can enhance people’s outcomes and give them chances to build their brands.

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