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How to Use Google My Business to Generate Leads

Posted on April 8, 2022 by Split Reef

Creating a profound online presence for your brand is necessary in a world in which people use the internet as an invaluable tool to help them make decisions about how to spend their money. Google My Business is one of the prominent tools that companies use to get more leads and improve the quality of their online presence. Google My Business can help you reach your desired audience, who will actually want to engage with whatever you have to offer.

What is Google My Business?

Google My Business is a beneficial tool for people looking to increase their visibility on Google. Through Google, you have a listing for your business, which is called a Business Profile, which goes through a process similar to adding a location to Google Maps. However, this profile does not allow you to claim ownership of the business and does not allow you to manage your business through that account; that’s where Google My Business comes in. A Google My Business account allows you to claim your business and make adjustments to the profile.

How Google My Business is Useful

There are many reasons why a Google My Business account is beneficial to your brand. Ultimately, Google My Business helps you direct more suitable customers to your website and helps you boost your credibility.

Claim Your Business

Google My Business allows you to claim your Google Business profile. Otherwise, you have little autonomy over your business listing, and your SEO will be less impactful on your sales.

Make Changes to Your Business Information

Google My Business allows you to change your business information to be the most accurate. Anyone can add a business listing, and if that listing is not connected to your Google My Business account, it may not reflect accurate information about your business.

Use My Business for Marketing

When you have a Google My Business account that you can actually control, you can market better and reach the right people. Your account can also be used to improve your organic search results.

Get More Leads

When you use your Google My Business account wisely, you get more leads, which can lead to you having a better customer base.

Become More Credible

No one trusts a business that has a listing that seems inaccurate or incomplete. Thus, the control over your business profile that Google My Business gives allows you to enter accurate information that your potential customers will trust.

How to Optimize Your Google My Business Page

There is a good deal of strategy that goes into creating your My Business page. While many elements are straightforward, there is a level of skill that must be used to create an optimal account. With a 73% share in the search engine market, Google is a powerful force, so one of the best tools you have is Google My Business, which can help you stand out on the popular platform.

Claim Your Business Listing

63% of people check Google reviews before visiting a business. Thus, there’s no denying Google’s role in whether your business will do well or will fail. With Google My Business, the first thing you’ll want to do is claim your business listing. You must create a Google My Business account to start this process.

Enter All The Information Google Wants

Enter all the information that Google prompts you to add. You must be comprehensive with this information. Leaving a profile incomplete won’t do much to help you. Some inputs like your business name or category will be easy, but other questions may force you to think more deeply about what your brand represents and what you want the focus of our brand to be. Double-check that all your information is correct.

Use Attributes

You can add attributes to your Google My Business profile. You choose these attributes based on the category you determined for your business. These attributes help you clarify what your business offers. For example, a brick-and-mortar store can label itself “kid-friendly” or has “free wi-fi.” These distinctions are appreciated by customers who are looking for certain attributes in a business.

Use Quality Pictures

People don’t just want to hear about your business. They want to see it. You are two times more likely to seem reputable to potential clients if you have quality pictures. Furthermore, you’ll get around 35% more clicks on your listing when you add photos. Pictures add another level of credibility, and they make your business seem real. When people on social media follow you and don’t have a profile picture, you’re more skeptical, and you may assume they’re not a real person. The same is true of your business profile.

You’ll also want to post pictures regularly, keeping your profile up to date. Don’t go overboard with posting, but keep engagement up by staying current with your pictures.

Reviews are Powerful

You want to try to get positive reviews on your profile. This is another way to seem more credible and look like a reliable business. Reviews allow customers to feel more assured about their purchases. When you have happy customers, try to get them to leave a nice review on your page.

Answer Questions and Give Feedback

If questions arise, give feedback to your customers and answer them politely. Create a connection with customers that leave reviews. You can even respond politely to negative reviews and show that you value the feedback of all customers.

Create Current Posts

You can post about new developments with your company. If you have special offerings or new products, a post is a great way to share with your customers. Be sure to add a call to action to your posts so that people feel encouraged to participate in whatever you are offering.

Need Help?

Our local SEO company in Columbus, Ohio, can help you optimize your Google My Business page. We have the skills and experience to make you stand out, and we will communicate with you to understand the needs of your business and the energy of your brand. We want to customize your page to represent what you can offer your customers. Our work can help you get more customers and better establish your brand on the internet.

Split Reef

Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.

How to optimize speed of WordPress Website?

Posted on March 13, 2022April 6, 2022 by Split Reef

Speed Puts You Ahead

The rate at which your website loads impacts how much engagement you get. When you have a faster website, more people will use that website, and search engines will rank sites that load faster higher. As a result, the speed of your WordPress website is something you must pay attention to. There are many website speed optimization services and tips that you can use to enhance your website with very little stress.

Use Google PageSpeed

When making a website, many people mistakenly assume that their website is fast based on their personal experience of using that website; however, your website will often operate for you more quickly than it will for other people who visit your site. Thus, it helps to have a resource that can point you in the right direction about the speed of your WordPress website. Google PageSpeed can give you vital information about how well your page is loading. You want to aim for a score of at least 90, and if your score is less than 50, your website is in significant trouble. There are also several other WordPress speed tests available.

How to optimize the speed of a WordPress website?

If your website is slow, don’t worry. It’s not that challenging to start WordPress speed optimization.

Old Plugins, Slow Speed

Make sure that you update your plugins. When you have old plugins, they often run slowly, and then they slow down the speed of your entire website. Make sure that all your plugins are efficient because if they aren’t, they will slow your website down.

Use Video Hosting Services

Use websites like DailyMotion, Vimeo, and YouTube when you want to put videos on your website. It may be tempting to upload video or audio files through WordPress, but doing that can severely slow down your speed, and it will be costly to you because you will have to pay for bandwidth. You can still embed your videos once uploading them to a video host, and you can save yourself a lot of hassle in the process.

Put Comments on Pages

Getting a lot of comments means that your website is getting a lot of engagement, which is usually a good thing, but these comments can slow your WordPress website down. Thus, you will want to “break comments into pages” if you are getting a lot of comments.

Find a WordPress Caching Plug

When multiple users use a WordPress website, the website can easily slow down because on WordPress, every time a user looks at the page, it has to be re-created. Caching can speed up your website because it shows the version it created to later users, which saves time and keeps your website running quickly.

Choose a Good Webhost

When you choose a shared hosting web host, this means that you share your server and the resources of that server with all the members of that server. Accordingly, if one of the websites on that server gets a lot of visitors, it could slow down other websites.

Optimize Images

Make sure that your images are optimized so that their file size is smaller without greatly reducing the quality of those images. You can optimize your pictures using photo editors. When you decrease the image size, it won’t take as long for the images to load.

Optimize Background Tasks

Often the things that slow your website down are the ones that you don’t see. WordPress regularly engages in several background tasks. For example, one task that can be burdensome is background plugins, so you’ll want to make sure such tasks take place during hours when your website isn’t that busy.

Update WordPress

If you don’t keep WordPress updated, your website is bound to fall behind. Make sure that you keep updating your WordPress because WordPress often adds changes to enhance user experiences and fix any bugs.

Speedy Website, Happy Viewers

When your website is speedy, people are more likely to browse it and spend more time seeing what you have to offer. No one wants to wait several minutes for a webpage to load. People live busy lives, and by having your website match that pace, you can give yourself an advantage.

Split Reef

How Does API Integration Work?

Posted on December 23, 2021 by Split Reef

API integration is essential in allowing systems to communicate with one another. By integrating API and using certain tools, developers can amplify APIs and improve their functionality. By understanding the value of APIs and how to best use them, businesses can transform themselves and push themselves to new heights.

What are APIs?

An Application Programming Interface (API) allows multiple systems to share information. The API collects the user’s input, delivers it to the system, and then gives the user back a response. Fundamentally, it helps connect systems with the users. Functions like messaging and eCommerce need API to function correctly. APIs are generally undetected by most users, but they are vital to ensuring systems work seamlessly.

Benfits of API Integration Services

There are many benefits associated with API integration services because the use of APIs can free a lot of time and energy so that developers and businesses can accomplish more. The API integration can help businesses implement their business models.

Easy Implementation

When making changes, it’s a lot easier to consistently and conveniently make those changes when you have an API. When you use an API, it takes work to embed sites or apps. An API allows more flexibility and streamlined connectivity.

Avoid Mistakes

When you use APIs, you are less likely to make mistakes because you have an automated process. When humans have to transfer information themselves, not only is it slower, but it is more likely to have mistakes.

Automated Processes

APIs allow more automated processes. With more automated processes, computers will do more work, leaving less of a burden on human labor. APIs act as a middleman, which spares time and energy for everyone involved.

Ready for Change

APIs make it easier to manage changes to business models. Businesses don’t always have the same needs, which means that they often have to adjust themselves; however, those changes can be overwhelming, but API integration allows more flexibility. For example, APIs can help with data migration.

Perfect for Growth

APIs allow businesses to scale up. When you integrate APIs, you already have a basis that you can use to connect applications and systems.

How to Do API Integration

The API integration can seem complicated for those who do not have much experience with it. Even so, understanding at least the fundamentals is highly useful for anyone who has a website. This process can be a costly one, but it is often worth it for businesses that have problems that APIs can solve.

Decide What You Want to Accomplish

The first thing you need to do is decide what you want to accomplish. If you don’t understand the systems you have and how you would like to improve them, you will be unable to start API integration. You need to be conscious of your business goals so that developers can help you determine how you can connect systems effectively.

Begin the Development Process

The development process requires the work of developers, who can take the goals you have created and start creating applications that reflect those goals.

Test Your Systems

You aren’t done once you have your API ready to go. You’ll need to test to make sure that you don’t have any bugs that could mess up your system. Once you have done your system tests, you are good to go.

APIs Can Serve You Well

API integration is a very feasible option for businesses, and it has many advantages that may appeal to businesses who want to promote more fluid interconnectivity. When a business deals with exchanging data at all, APIs are a necessity and promote professionality.

Split Reef

How to Implement a Responsive Web Design

Posted on December 7, 2021December 7, 2021 by Split Reef

What it Means to Have a Responsive Website

When you use responsive web design, you make sure that your web page will look appropriate no matter what device someone is using. The goal is to ensure that your website stands out whether someone is looking at it on their computer, tablet, or phone. When you don’t have a responsive web design, your website looks unprofessional. Moreover, an unresponsive website can be hard to read and use, which counteracts the purpose of a website. Website responsivity makes sure that your website automatically appears as it should on all devices so that potential clients can be readily engaged.

What are the Basic Things Required for Responsive Web Design?

You may be wondering what is required for responsive web design, and several key features set apart a responsive website from a website that makes people want to disengage with your brand. Read also: Difference Between Responsive & Progressive Web App

Watch the Whitespace

Whitespace has a significant impact on the design of your website, and across platforms, it can easily be thrown off balance. Be vigilant about your paddings and margins. You need to maintain your whitespace, especially for mobile viewing. Try to keep the ratio of whitespace the same on all devices.

Aim for At Least Three Layouts

There are so many devices out there that you cannot design custom layouts for each one, but having a small, medium, and large layout to estimate how different viewers will see your website.

Keep Things Uniform

Users should have the same experience no matter what platform they are using. Make sure that all forms, information, and menus are consistent throughout your website.

Create an Intuitive Experience

If no one can find anything on your website, the effort you put into your pages and content will be to no avail. You want your website navigation to be user-friendly, so whoever comes onto your website can readily find what they’re looking for. If they can’t find what they are looking for quickly, people tend to give up.

Treat All Platforms Equally

You want to make sure that no matter what your users use for browsing, the content you offer is compatible with their devices. Don’t prioritize web browsing or mobile browsing. People should be able to use all platforms equally. If your design can’t adapt to various platforms, it isn’t as effective as it needs to be.

Optimize Images

When you add images to your content, you need to make sure that the load time of images on your website isn’t too cumbersome. It reflects poorly on your brand when it takes forever for images to appear. No one wants to wait that long! People will end up leaving before they’ve even looked at your site if you don’t optimize images.

Imagine You’re Going on the Site for the First Time

Try to put yourself in the shoes of someone who is seeing your site for the first time, and think about how they would experience your web design. You can also seek feedback from others to collect data about areas in which you can improve your design. If you’re asking yourself, “What is the easiest way to have a responsive web design,” the answer is remembering your audience and thinking about how you would feel about navigating your website if you were them.

How Do I Convert an Existing Website to Be Responsive?

Using the tips above, you can start to transform an existing website. Using your current design as a basis, you’ll want to make tweaks that focus on responsivity. Look at your current website on various browsers and write down what you like and what you do not like. Think about your current audience, and using analytical tools, you can determine how your users tend to engage with your website. With that information, you can customize your website to meet demand.

How to Make a Website Responsive Using CSS and Bootstrap

You can use CSS alone to make a website responsive; however, just CSS may become labor-intensive and require more work than you are willing to put in. Using CSS alone is burdensome, which is why you should learn how to make a responsive website using bootstrap. Bootstrap is a CSS framework that is highly effective at helping people create responsive websites.

Responsive Means Better Rankings

Not only does having a responsive website make your website better for potential customers, but it also makes your website rank more highly on Google and other platforms because these platforms prefer websites that users can readily use.

Split Reef

How to Improve Local SEO for Your Business

Posted on November 1, 2021November 1, 2021 by Split Reef

Did you know that 46% of the searches on Google are local searches? This means that nearly half of Google searches are looking for products, services, or other information about a specific area.

When you think about it, that makes a lot of sense. If you were looking to hire a lawyer or a plumber in your area, there’s a good chance you would head to Google and look for services “near me.”

As a business with a local target audience, you can use this to your advantage. By implementing local SEO strategies, you can help increase traffic, boost sales, and build relationships with repeat customers.

Are you wondering how to improve your local SEO? Let’s take a look at what you need to know.

What Are the Benefits of Local SEO?

Most small businesses rely on local customers in order to thrive and grow. However, when you start a website for your company, you are ultimately competing with the rest of the internet for attention and traffic. When you focus your SEO on local markets, it makes you a big fish in a small pond rather than vice versa.

There are a lot of compelling benefits when you employ local SEO for small businesses, including:

Improving online visibility
Helping to build a local community
Obtaining more relevant traffic
Gaining local repeat customers
Building authority and trust
Increasing sales
Reducing ad costs

When you improve your local SEO, it helps to build your brand and helps you gain new loyal customers in your local market.

What Types of Business Need Local SEO?

Now that we’ve looked at the benefits of having a local SEO strategy, you might be wondering whether this tactic is really necessary for your business. In short, any business that has a local target audience can gain from local SEO.

Some examples of businesses for whom local SEO can be beneficial include:

Law offices
Medical services
Bars and restaurants
Plumbing services
Automotive
Realtors
Landscapers
Brick and mortar retail shops
Real Estate

Utilizing local SEO strategies can help you connect with your target audience. Any business that has a local customer base can benefit from implementing these tactics.

How to Improve Your Local SEO

Improving your local SEO results from implementing a number of different SEO strategies. Let’s dive into the specific tactics you can use to boost your position in local search results.

Optimize for Google My Business

Setting up and optimizing your Google My Business page is the first step to local SEO optimization. Not only will you want to create and verify your page, but you’ll also want to encourage customer engagement in the form of reviews. Responding to reviews authentically can also help boost your local SEO.

Optimize Online Directories

Getting your business listed on online directories can help drive traffic to your site. To help boost your local SEO, you’ll want to make sure that there aren’t any discrepancies in the information listed on these directories.

Ensure Consistency in Your Contact Info

Both search engines and people can find you easier when your contact information is correct and consistent. Make sure that your name, address, and phone number are included as crawlable HTML text.

Create Local Content

Having a blog is now a standard SEO tactic that garners real results. When you are appealing to a local audience, creating location-specific content can help you climb in local search results.

Have a Mobile-Friendly Website

61% of Google searches are performed on mobile phones these days. This means that having a mobile-friendly website is essential for any business. This is particularly true for local businesses, as your customers might be searching for your info when they’re already out of the house.

These are some of the simplest and most accessible ways to boost your local SEO. Other considerations include getting authoritative inbound links and improving your internal linking structure.

Is It Time for You to Improve Your Local SEO?

Are you searching for the best SEO services in Jacksonville, FL? If so, you’ve come to the right place. At Split Reef, our team of experts will help your site rank higher in relevant local search results. This means that when potential customers are searching for a solution to a problem you can solve, they will find you rather than your competitors.

If it’s time for you to increase your visibility to your local market and boost your sales, get a free quote from us today.

Split Reef

Split Reef Partners with Law Firm, Records 4th 5 Star Review for Incredible Web Development & SEO Services

Posted on October 19, 2021October 19, 2021 by Split Reef

If you are looking for a modern and result-driven digital organization, then you are in the right place! The Split Reef team is one of the premier digital marketing and development companies in Ohio. We are dedicated to strategically partnering with businesses to ascertain new heights in the digital world.

As a matter of fact, our determination and dedication in pushing the boundaries of our services have managed to secure our 4th Clutch review. We recently teamed up with a law firm to help build a website for their business. Of course, using a website to establish your online presence is a great idea to digitize your business, but we also supplemented this effort with our high-quality law firm SEO service.

We started the project by meeting up and discussing the client’s goals and visions for their site. After that, we immediately developed the solution and proceeded to conduct keyword research in order to help them rank organically. Our team still delivers SEO work for the client and produces monthly reports.

The site and the whole project are relatively new so the impact and results of our services are still too early to determine. According to the client, as early as today, they were able to see results from their rankings ever since partnering with us.

The Owner of the law firm, Matthew Coffman has this to say about our team:

“Their results. Numerous law firms have had great success using Split Reef’s services. I keep an eye on various rankings and law firms using Split Reef are generally at or near the top. Split Reef is great, and I am happy that they are handling my advertising.”

It always warms our hearts to hear encouraging and positive feedback from our clients. Our team is honored to work with you and we are very happy that the collaboration was a success. We are looking forward to a continued fruitful partnership in the future.

For more information about us, you can check us out at the Top Design Firms’ website. We are one of the top SEO companies on their platform and it would mean the world to us if you can go out and check our profile on their site today

Do you have an idea in mind? Let’s turn that into reality today! Call our team today and let’s discuss your project and how we can help you achieve it.

Split Reef

Infographic: Top Digital Marketing Trends to Watch Through 2021

Posted on September 16, 2021September 16, 2021 by Split Reef

With the increase of internet access and remote work, it is crucial to know the latest digital marketing trends. Staying on top of trends will provide insight into understanding your audience. Digital marketing is constantly evolving, having a strong consistent strategy will increase the value and relevancy of your business.

Take a look at the latest digital marketing trends in the following Infographic:

Share this Infographic On Your Site

Please include attribution to splitreef.com with this graphic. <a href='https://www.splitreef.com/blog/infographic-top-digital-marketing-trends-to-watch-through-2021/'><img class="lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20950%20950'%3E%3C/svg%3E" data-src='https://www.splitreef.com/blog/wp-content/uploads/2021/09/Infographic-Top-Digital-Marketing-Trends-to-Watch-Through-2021.jpg' alt='Top Digital Marketing Trends to Watch Through 2021' width='950' border='0' /></a>

AI-Driven Content Creation

Creating content in conjunction with Google’s algorithm is important when it comes to search engine ranking. AI can help deliver quality content that attracts and engages consumers.

Embrace Social Media

Developing an online presence through social platforms increases brand awareness and generates new leads. Social media analytics gives key insights on how to increase visibility and attract visitors to your website.

Increase voice and visual search

More searches are being done through voice-activated tools such as Alexa and visual searches through Google Lens. Redesigning websites to support these methods will improve SEO.

Email Marketing

A cost-effective strategy to connect directly with target markets, to increase engagement and conversion rates. With automation tools, content can be personalized to strengthen customer experiences and brand loyalty.

Chatbots

Dialogue powered by AI to help automate customer communications. Context is understood through data capturing and analysis to gain insight on how to make user-focused decisions.

No-Click Searches

Zero click searches have been dominating the market due to end results appearing on the search engine results page (SERP). Creating content-based on keywords displayed in the SERP is key to optimizing SEO strategy.

Local SEO

Since Google’s shift to mobile-first indexing, Local SEO is more important than ever. A majority of search engines are being used to find local information due to the rise of mobile searches. Optimizing your website for location-related searches will help improve your visibility to local users.

Split Reef

What Does SEO Stand for in Web Design and Development?

Posted on September 6, 2021May 1, 2023 by Split Reef

Did you know that as much as half of all website traffic comes from search engines? On top of that, the first result that shows up on a Google search gets more than one-third of the keyword traffic, and 91.5% of the traffic goes to sites on the first page of results.

What this means is that if you want more traffic to your website, you need to get yourself on those search engine results pages.

While that might seem like an impossible feat, it’s actually entirely possible with SEO-friendly web design.

What does SEO stand for in web design and development, you ask? Let’s take a look at everything you need to know.

What Does SEO Stand For in Web Design and Development?

SEO stands for “search engine optimization.” In the most basic sense, SEO is the process of enhancing and improving your website so that it has increased visibility in search engine results pages. When people search for terms that are relevant to your business, you want to make sure that your product or service shows up at the top of the page.

The more visibility your web pages have in search engine results, the better chance you have of increasing traffic to your site and attracting more leads and customers.

SEO can be applied to your website, content, and off-site optimization (through link building). However, having an SEO-optimized website is essential for SEO in these other realms to work effectively.

How Can SEO Friendly Web Design Help Your Business?

When you hire an SEO-friendly web design company to make your website, they’re enhancing your on-site SEO to ensure that you’re high ranking in the results of relevant search terms.

When you have an effective on-site SEO strategy, it helps search engines analyze both your website and your content so that it can connect searchers to your site in response to appropriate queries.

On-site SEO isn’t a set-it-and-forget-it type thing. This is because Google is constantly updating its algorithms to help better serve the needs of its users. What this means is that as the Google algorithm evolves over time, so should your on-site SEO.

As mentioned previously, search engines are a major driver of internet traffic in this day and age. Positioning yourself on the first page of Google or Bing results can radically change how much action your site is getting, which means that you’ll end up with more leads and more customers.

Back in the day, you might be able to simply make a website and assume people will find you. That simply doesn’t cut it anymore. In order to stay competitive in the battle for top spots on search engines, you have to have an on-site SEO strategy that evolves over time.

Are You Looking For an SEO Friendly Web Design Company?

When you hire a web design company to build your website, it’s essential that you find a team that integrates on-site SEO into the package. Having a sleek and sharp-looking website is great, but it’s not worth much if you don’t have any traffic.

At Split Reef, we can customize our services to meet your needs. No matter what your budget is or what industry you are in, we can make sure that your brand has a strong position in the digital world.

If it’s time for you to enlist the help of an SEO-friendly web design company, contact us today!

Split Reef

Website Speed Optimization Tactics For Drupal

Posted on August 26, 2021May 2, 2023 by Split Reef

When your website has a slow load time, it can frustrate your customers and influence them to bounce off your site entirely. An essential aspect of user experience involves website speed, meaning that Drupal speed optimization can greatly improve your SEO among other things.

With the release of Drupal 8 and 9, many of the commonly occurring speed issues that were associated with Drupal 7 are a thing of the past. This includes features like the built-in Dynamic Page Cache that can improve your Drupal site performance.

However, that doesn’t mean that you shouldn’t still work to improve your website speed and performance.

Let’s take a look at how you can get the best performance possible out of your Drupal site.

Use Caching

One of the most impactful ways that you can reduce load time is through caching. Caching is enabled by default with Drupal 8, but your specific site might be improved by alternative or additional caching. This might include page caching, BigPipe, or Redis.

Drupal has built-in caching features that can speed up your website significantly. Enable caching by going to Configuration > Development > Performance > Cache Settings and selecting the appropriate caching options.

Optimize Images

Images are often the largest files on a website, and they can significantly slow down your site’s loading time. To optimize your images, compress them using tools like ImageOptim or TinyPNG. You can also use Drupal modules like ImageAPI Optimize to automatically compress images as you upload them.

Minify CSS and JavaScript

Minifying CSS and JavaScript files means removing unnecessary whitespace, comments, and other characters that don’t affect the code’s functionality. This can significantly reduce the file size and improve your site’s loading time. Drupal has several modules that can help you minify your CSS and JavaScript files, such as AdvAgg and Minify.

Media Optimization

Your website is greatly improved by having well-curated images and other media, but these media forms are also responsible for the biggest data transfer when your site is loading. Your Drupal site performance can likely be improved by using a website performance audit to see if you need to refine the way images are delivered on your site.

Codebase and Modules

You’ll want to stay up to date with your Drupal core and contributed modules. They are constantly being updated for performance, bug, and security purposes. An important part of Drupal speed optimization is staying current with these updates.

It’s also a good idea to look into the number of modules you have enabled on your site. If you have unused modules, uninstalling them can improve your loading times.

You will also want to check your site for broken links and images to make sure that 404 pages are minimized. There are several popular tools that can help you find broken files, links, and images on your site.

Use a Content Delivery Network (CDN)

A CDN is a network of servers located around the world that can deliver your website’s content to users from the server closest to them. This can significantly reduce the loading time for users who are geographically distant from your server. Drupal has several modules that can help you integrate your website with a CDN, such as CDN and Cloudflare.

There are a number of different Content Delivery Networks that can be used to help your Drupal site performance. These networks accomplish this by delivering content to your audience from a location that is geographically nearer to them.

These networks can also help during high traffic periods to maintain consistent site performance because of their distributed nature.

Optimize Your Database

Drupal stores all its data in a database, and a poorly optimized database can slow down your site’s loading time. Use Drupal modules like DB Maintenance to optimize your database and keep it running smoothly.

Enable Gzip Compression

Gzip compression is a technique that compresses web pages before they are sent to the browser. This can significantly reduce the file size and improve your site’s loading time. Enable Gzip compression by going to Configuration > Development > Performance > Page Compression and selecting the appropriate options.

External Resources

External resources are any asset that is loaded from an externally hosted service or site. This typically refers to small amounts of code that are used for analytics, advertising, tracking, and more.

While these resources can be invaluable, they do introduce an extra request that the browser makes when loading the site. This can lead to an increase in page load time and latency.

For this reason, it’s a good idea to minimize how much your site relies on external resources.

In conclusion, optimizing your Drupal website for speed is essential for improving user experience, search engine ranking, and overall success. By following these tactics, you can significantly improve your site’s loading time and provide a better experience for your users.

Thinking About Hiring a Drupal Speed Optimization Service?

As you can see, Drupal speed optimization can help your business grow and succeed. However, for many business owners, digging into the more technical side of their site isn’t something that they’re psyched about doing. When you hire a Drupal speed optimization service, it means that you can have optimal Drupal site performance while still being able to focus on what you do best: running your business.

At Split Reef, our website speed optimization services incorporate these tactics and more to ensure that your customers have the most efficient and pleasant experience on your site. You can learn more about how Split Reef can boost your site’s performance here.

Split Reef

What is the Difference in Testing Approaches Between WEB APP and Mobile APPs?

Posted on July 21, 2021July 21, 2021 by Split Reef

Why is it necessary to compare the difference between mobile and web app testing?

Basically, the rapid evolution of mobile phones and increasing reliance on them for connection to the web has completely and radically changed the digital landscape. If you’re not convinced, take a moment to ponder the fact that there are 3.8 billion smartphone users in the world currently. That’s almost precisely half of the world population.

Businesses started to develop mobile applications in order to leverage the widespread use of smartphones. This allows companies to make their services way more accessible for their silence and customers.

However, the increasing numbers of mobile devices with different configurations require that these apps be tested for performance across different devices. For this reason, mobile app testing has become a vital part of the overall testing strategy of successful businesses.

What Is a Web Application?

These are software applications that are accessed using a web browser and reside on web servers. There are a variety of popular technologies used to develop web applications, such as JavaScript, HTML, and CSS. Web applications can be accessed through different browsers like Safari, Chrome, and Firefox.

When considering building a website, it’s a good idea to check into the difference between responsive vs progressive web apps.

What Is a Mobile Application?

Mobile apps are designed specifically to operate on mobile devices. There are three different types of mobile apps, which are mobile web applications, native applications, and hybrid applications.

Mobile web apps are pretty much standard web apps that can be accessed through browsers on mobile devices. Native applications are apps that are platform-specific and can be installed from app stores (like App Store or Google Play Store.) Hybrid applications, as the name suggests, combine elements of web apps and native apps.

The Difference Between Mobile and Web App Testing

As you can see, web apps and mobile apps are built differently and therefore require different testing. Mobile users interact with apps differently, for instance using pinch to zoom and scrolling on touch screens.

Certain tests, however, are common for both in spite of the difference between mobile and web app testing. Some of these common tests include:

Functional tests
Performance tests
Usability tests
Compatibility tests
Localization tests

Now let’s explore the difference between mobile and web app testing. Basically, the goal of web app testing is to ensure that websites offer bug-free and highly functional experiences across both devices and browsers. Mobile app testing, on the other hand, focuses on identifying any potential bugs or compatibility issues for hybrid or native mobile apps across both iOS and Android devices.

Are You Looking For a Web and Mobile App Development Company?

At Split Reef, we understand the difference between mobile and web app testing so you don’t have to. No matter what you’re trying to accomplish with your business, we’re here to help you make it a reality in the form of both web apps and mobile apps.

If you’re looking to have a custom web application or mobile app built, contact us for a quote today!

Split Reef