Web design trends in 2023 are important to understand when developing a website. Many of these trends are building off trends that we have already seen, while some of them are a more recent development. In any case, these are the trends that will become prominent and remain prominent in the new year.
What are the Latest Trends in Website Design and Development?
There are always trends that influence what websites will have the best organic search results and that will help businesses get high rates of conversion and repeat customers. Understanding these trends is an important part of optimizing web design, and Split Reef always looks out for trends that can help us keep our customers’ websites up to date and having the greatest impact.
Website Speed
40% of people will abandon a website if it takes longer than three seconds to load. Thus, ensuring that your website load time is two seconds or less is an important part of ensuring your website has the greatest impact. The bottom line is that you need to have a speedy website if you want people to be interested in what you have to offer. No one wants to wait for pages to load; this isn’t just because of impatience, either. If someone has to wait for a website to load, they will doubt the legitimacy of your brand and have less trust in what you have to offer. A speedy website makes you look more professional, and that makes you seem more competent as a business.
Content Loads While User Scrolls
One trend that can make loading times faster is having content load as the user scrolls. Many users don’t get to the bottom of a webpage, so by having the page load as they scroll, web developers can make the content they will see load faster, and they might be more willing to keep on scrolling!
Interactive Elements
Having an interactive website continues to be a useful tool for websites. When people get to actively engage with businesses, they can learn more without getting bored. Quizzes and free assessments, surveys, and contests are all ideas of how to make a website more interactive.
AI and Chatbots
Using artificial intelligence to connect with customers will continue to become more popular as the capabilities of chatbots improves and more applications are created. Chatbots can offer helpful support to customers with questions or concerns. While there is always a role for human interaction in business, AI can transform how transactions are made and businesses connect to their customers.
Thumb Scrolling Oriented Websites
Responsive websites have been important for a while, but websites shouldn’t just function on well on phones, they should be highly useable for people scrolling with their thumbs. Most people scroll their phones with their thumbs, so making sure the thumb can reach key navigation features can make the user experience of a website better.
VR
Virtual reality is an exciting tool that people can use when shopping or looking for services. Think about it when you’re shopping for a piece of furniture. Wouldn’t it be helpful to see how that furniture would look in your home before buying it? VR tools can help people feel more confident in making purchases and feel more connected to products.
Micro Animations
Micro animations can give users a better understanding of products and give them a more complete view of what they are looking for. For example, a clothing store can use micro animations to show how clothes would fit on a real person as they are moving.
Dynamic Content
Having content that is personalized to users can lead to people coming back to your website. eCommerce websites most benefit from this type of content because it can lead users to products that they have liked or otherwise interacted with. By highlighting content based on a user’s history, you can gain a higher conversion rate and make the content fit better with your customers.
Accessible Websites
Too often, people with disabilities are not included in web design. Creating websites that are accessible to all kinds of people should not just be a trend, but it should be a gold standard going forward in web design. Companies can reach wider audiences when they strive to make their websites accessible. Even just a few simple steps can make your website more accessible. For example, color contrast, functional alt tags, and focus indicators can all make a website more accessible with relative ease.
Up to Date Websites Win
Using these web designs can make your website so much better for users. Websites that were up to date even just a few years ago can quickly become outdated when these new features aren’t considered. Maintaining an SEO-friendly and user-friendly website is a great way to boost your sales and improve your brand identity.
Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.
