Major Types of Digital Marketing

Unless you’re living under a rock, you’ve heard of digital marketing. Even if you’ve never heard of it, you’ve experienced it in one form or another.

Don’t believe it? Well, you’re reading this blog (and it’s a type of digital marketing).

Here at Split Reef, a digital marketing agency in Columbus, Ohio, we’re well-versed in many digital marketing channels. To prove it to you, we’ll discuss four of the major types of digital marketing:

There are several major types of digital marketing:

Search Engine Optimization (SEO)

This involves optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords.

SEO, otherwise known as search engine optimization, is one of the most prevalent digital marketing channels. Essentially, it’s a way of manipulating the content on your website and other channels so that you show up higher in search engine results (like Google). The higher you rank, the more visible you are, and the more likely your website is to be visited. Split Reef is the best professional SEO services provider company in Columbus, Ohio.

Social Media Marketing (SMM)

This involves using social media platforms like Facebook, Twitter, and Instagram to promote your business and engage with your audience. SMM is a shorter way of saying social media marketing, which involves the use of social platforms to promote a product or service. By utilizing social media marketing, brands, and business can interact with their consumers, increasing brand awareness and brand loyalty.

Content Marketing

This involves creating and distributing valuable content to attract and engage a target audience, with the ultimate goal of driving profitable customer action.

Content marketing is pretty much exactly what it sounds like – sharing content (whether it be blogs, videos, social media posts, etc.) online. Content marketing isn’t explicitly used to promote a brand but is used to generate interest in a brand’s products and services. The goal is to distribute valuable and relevant content that will not only attract but retain a specific audience, with the hopes of turning them into paying and returning customers.

Pay-Per-Click Advertising (PPC)

This is a form of online advertising where you pay each time someone clicks on one of your ads. PPC, aka pay-per-click advertising, is a way to get your website in front of as many eyes as possible. You pay for a certain number of clicks (determined by you), and your website is advertised to people on social media channels.

The good thing about PPC is that you’re only paying when someone clicks through to your website, and if you’ve utilized content marketing and have a valuable product to them, you could very well convert the visitor into a customer.

If you do a quick Google search (hello, SEO), you’ll see there’s a Columbus digital marketing agency pretty much anywhere you turn. But, if you want to guarantee your business’s online success, you better pick the right one. After all, you’re spending your hard-earned money, and you’ll want to make sure it pays off.

Email Marketing

This involves using email to communicate with your audience and promote your products or services.

Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of people via email. The goal of email marketing is to build relationships with potential or existing customers by providing them with valuable content, offers, and updates.

Email marketing can be used for a variety of purposes, including:

• Promoting products or services
• Increasing website traffic
• Building brand awareness
• Nurturing leads
• Educating customers
• Encouraging customer loyalty
• Generating sales or revenue

The success of email marketing campaigns depends on several factors, such as the quality of the email list, the relevance and value of the content, the timing and frequency of emails, and the overall design and messaging of the emails.

Email marketing can be a cost-effective and powerful way to reach and engage with your target audience, as long as it is done strategically and with the customer’s needs and preferences in mind.

Affiliate Marketing

This is a performance-based marketing model where you pay affiliates a commission for each sale they generate.

In affiliate marketing, the business provides the affiliate with a unique tracking link, which the affiliate promotes through their own marketing channels, such as their website, social media, or email list. When someone clicks on the tracking link and makes a purchase, the affiliate earns a commission from the business.

Affiliate marketing can be a win-win situation for both the business and the affiliate. The business can reach a wider audience and increase sales without spending money on advertising upfront, and the affiliate can earn passive income by promoting products or services they believe into their audience.

There are several types of affiliate marketing, including:

• Pay-per-sale: The affiliate earns a commission when someone makes a purchase through their tracking link.
• Pay-per-lead: The affiliate earns a commission when someone fills out a form or takes a specific action through their tracking link.
• Pay-per-click: The affiliate earns a commission when someone clicks on their tracking link, regardless of whether they make a purchase or not.

Affiliate marketing has become a popular revenue stream for bloggers, social media influencers, and website owners who have a loyal following and want to monetize their audience. As an affiliate, it’s important to disclose your relationship with the business and only promote products or services that align with your values and will provide value to your audience.

Influencer Marketing

This involves partnering with influential people on social media to promote your products or services.

Influencer marketing is a type of marketing strategy that involves partnering with individuals who have a large following and credibility on social media platforms to promote a brand or product. Influencers are typically people who have built a loyal audience through their content and have established themselves as experts or thought leaders in a particular niche.

Influencer marketing can take many forms, including sponsored posts, product reviews, endorsements, or collaborations. Brands can partner with influencers to reach their target audience in a more authentic and engaging way, as influencers have a strong connection with their followers and are seen as trustworthy sources of information.

The success of influencer marketing campaigns depends on several factors, such as the relevance of the influencer to the brand or product, the quality of the content, and the authenticity of the partnership. Brands need to choose the right influencer who aligns with their values and target audience to ensure that the partnership feels genuine and not forced.

Influencer marketing has become an increasingly popular marketing strategy, especially with the rise of social media platforms like Instagram, TikTok, and YouTube. It allows brands to reach a wider audience and build brand awareness in a more organic way, while also providing influencers with an opportunity to monetize their content and grow their personal brand.

Video Marketing

This involves creating and sharing videos to promote your business or products.

Video marketing is a type of digital marketing strategy that involves creating and sharing video content with the goal of promoting a brand, product, or service. Video marketing can take many forms, including product demos, brand stories, explainer videos, customer testimonials, and more.

Video marketing has become increasingly popular in recent years, as it allows brands to connect with their audience in a more engaging and memorable way. Videos can convey information in a more visual and interactive way than text or images alone, and can be shared across multiple platforms, such as YouTube, Facebook, Instagram, and more.

One of the benefits of video marketing is that it can help increase brand awareness and engagement. Videos are more likely to be shared and go viral than other types of content, which can help expand a brand’s reach and attract new customers.

Video marketing can also help increase conversions and sales. Studies have shown that using video on landing pages can increase conversion rates by up to 80%, as videos can help explain a product or service in more detail and provide a more immersive experience for the viewer.

Overall, video marketing can be a powerful tool for businesses looking to connect with their audience and grow their brand. It allows them to tell their story in a more compelling way and can help increase engagement, conversions, and sales.

These are just a few of the major types of digital marketing, and it’s important to choose the right mix of tactics for your business based on your goals and target audience.

Contact our Top Rated Digital Marketing Agency

That’s why at Split Reef, we’ve proven time and time again to our customers that we have the chops to take their digital marketing to the next level – and we have the portfolio to prove it.

We’re a Google Partner and a Bing Ads accredited professional. We’ve also been listed as one of the Top Interactive Agencies. When you put your trust in us, you’ll be sure to see results.

When you’re ready to get serious about your digital marketing, reach out to us online for a free quote, or give us a call at (614) 721-2854.

Split Reef

Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. With Split Reef, your budget isn’t going to hold you back from partnering with us to make your project successful. Our offices are located in Columbus, Ohio and Jacksonville, Florida.