SEO Company Columbus Ohio

Get Proven Results from Using Columbus SEO Services

Whether your business operates exclusively within the vibrant Columbus market or has reach that extends across the nation, our dedicated Columbus SEO consultants are poised to elevate your online visibility. We achieve this through a multifaceted approach encompassing expert SEO consultation, rigorous technical audits, strategic on-page SEO, high-quality link building, proactive online reputation management, targeted email promotions, and careful growth analysis. Our comprehensive suite of SEO services in Columbus empowers businesses to establish a commanding digital presence and cultivate a distinctive brand identity.

Review Analytics - SEO Services Columbus, Ohio

Comprehensive Web Analytics

As a leading Columbus SEO company, we delve deep into your website's analytics and webmaster data to formulate tailored strategies that resonate with your target audience. We utilize advanced tools to monitor user behavior, identify traffic patterns, and pinpoint areas for improvement. This includes detailed analysis of bounce rates, session durations, conversion funnels, and user flow. We provide clear, actionable insights derived from this data, empowering you to make informed decisions about your online strategy. We also analyze heat maps and implement goal tracking.

Strategic Business Development

Whether you're a local-only company or looking to expand your market reach far beyond your current borders, our expertise as a Columbus SEO company will help you earn high rankings on leading search engines such as Google, Bing, and Yahoo. We specialize in crafting responsive web solutions that align seamlessly with your unique business objectives, ensuring your online presence contributes directly to your bottom line. We work closely with our clients to understand their long-term goals and develop SEO strategies that support those objectives, including increased leads, sales, and brand awareness. We take into account the entire sales funnel and create custom dashboards clients use to monitor and adjust their strategies as needed.

In-Depth Keyword Analysis

When businesses leverage our SEO services in Columbus, our team performs a detailed keyword analysis, scrutinizing current trends and competitor strategies to identify high-impact keywords that drive targeted traffic to your website. We go beyond simple keyword research, analyzing search intent and long-tail phrases to ensure your content resonates with your ideal customer. We also utilize competitive analysis tools to understand what keywords your competitors are ranking for and identify potential opportunities. In addition, we assess semantic keyword variations and latent semantic indexing (LSI) keywords and analyze keyword difficulty.

On-Page SEO

Our SEO experts optimize every facet of your website's pages to maximize traffic and conversions, employing proven On-page SEO techniques to enhance your online visibility. This includes optimizing meta descriptions, title tags, header tags, and image alt text for maximum impact. We also focus on improving website content quality and user experience, ensuring that your website is easy to navigate and engaging for visitors. We pay close attention to core web vitals, and mobile-first indexing, and ensure proper internal linking.

Landing Page Optimization Columbus, Ohio

Landing Page Optimization for Conversions

Our SEO services in Columbus emphasize the strategic placement of relevant content and keywords on landing pages, ensuring that visitors are directed to the most relevant and conversion-focused sections of your website. We help you create compelling calls to action and user-friendly layouts to maximize conversion rates. A well-optimized landing page can significantly increase conversions and lead generation. Our experts also perform A/B testing on landing pages and analyze how page speed impacts conversions.

Quality Link Building

We cultivate high-quality backlinks from reputable sources, elevating your website's authority and improving its search engine rankings. Our link-building strategies are ethical and sustainable, focusing on building genuine relationships with authoritative websites. We avoid black-hat techniques that can harm your website's reputation. Instead, we seek relevant industry directories and publications, developing guest posting strategies and analyzing backlink profiles.

Technical SEO

Our SEO experts ensure that your website is fast, secure, and user-friendly, optimizing its technical infrastructure for peak performance. This includes maximizing site speed, mobile responsiveness, and website architecture. We also address technical errors that can negatively impact SEO, such as crawl errors and broken links. In addition, we assess and ensure proper schema markup and canonicalization.

Local SEO

We empower businesses to enhance their visibility in local search results, driving more customers to their physical and online locations. Our experts create location-specific content and build local citations. We also ensure that your NAP (Name, Address, Phone Number) information is consistent across all online platforms.

Google Business Profile Optimization

We optimize your Google Business Profile to enhance local SEO and improve your visibility on Google Maps and search results.

Engaging Content Development

We create compelling and relevant content, including blog posts and website copy, that captivates your audience and drives engagement.

Targeted Paid Marketing

Our team develops strategic pay-per-click advertising campaigns to drive targeted traffic and maximize your return on investment.

Strategic Social Media Marketing

We cultivate a strong social media presence, fostering engagement and building brand loyalty.

Enhanced Credibility and Brand Establishment

We elevate your online credibility and cultivate a distinctive brand voice, expanding your reach and influence.

Establishing Your Brand

Our Columbus SEO company doesn’t stop at content development and link building, our SEO experts will also work with you to establish your brand voice and reach more people on the Internet.

Local SEO Success Stories: Real Results, Real Impact

Discover how our targeted SEO strategies helped these businesses achieve remarkable growth in their local markets.

The Friedmann Firm. LLC

The Friedman Firm, LLC, based in Columbus, Ohio, provides legal representation for employees facing workplace issues. Their Columbus employment lawyers address various concerns, including wage and hour disputes, discrimination, harassment, retaliation, and wrongful termination. They handle cases related to FMLA, ADA, and USERRA.

Achieved rankings for over 700 keywords in the top 5 search engine results.

Experienced a 372% increase in website leads.

Organic Traffic increased by 270%

We redesigned and revamped The Friedmann Firm's website to enhance its SEO performance and drive more local leads.

Our focus was on:

Optimizing for local search terms: We aggressively optimized website content to match the specific search queries that potential clients in Columbus would use.
Building high-quality backlinks: We established links from reputable local websites to improve their website's authority and search engine rankings.
Creating valuable content: We developed informative blog posts on legal topics relevant to their target audience, providing valuable insights and establishing [The Friedmann Firm as a thought leader.

Robertson Truck Group

Robertson Truck Group, located in Mount Vernon, Ohio, specializes in commercial truck sales. They operate a truck and trailer dealership alongside an upfitting and fabrication division. By executing a strategic SEO overhaul and redesigning their website, we successfully positioned them as a leading authority within the Columbus truck industry. Results of our work with Robertson Truck Group include:

Secured top 10 rankings for over 200 keywords relevant to the truck industry.

Boosted organic traffic by a remarkable 180%.

Increased leads by an impressive 130%.

By redesigning their website and implementing advanced SEO techniques, we successfully positioned Robertson Truck Group as a leading authority in the Columbus. Their increased online visibility and engagement have translated into a significant boost in both organic traffic and qualified leads.

We transformed Robertson Truck Group's online presence through a strategic SEO overhaul, delivering impressive results.

The Indispensable Role of SEO Services in Columbus

SEO is no longer a luxury but a necessity. It is critical for increasing online visibility, attracting qualified traffic, building trust, enhancing user experiences, and achieving long-term profitability.

Here's why focusing on SEO is essential:

Increased Visibility: SEO helps your website rank higher in search engine results, making it more visible to potential customers.

Targeted Traffic: SEO attracts qualified traffic that is actively searching for your products or services, improving your chances of conversions.

Enhanced Credibility: A well-optimized website establishes your business as an industry authority, building customer trust.

Improved User Experience: SEO often involves optimizing website structure and content for better user experience, leading to higher engagement and satisfaction.

Long-Term ROI: While initial SEO efforts may require investment, the long-term benefits, such as increased visibility, traffic, and conversions, can provide a significant return on investment.

As a leading SEO company in Columbus, Ohio, we are dedicated to helping businesses achieve their digital marketing ambitions.

Our Strategic SEO Process: A Step-by-Step Approach to Success

Our comprehensive SEO process encompasses

At Split Reef, we're committed to helping your business achieve its online goals through effective SEO strategies. Our process is designed to enhance your website's visibility and organic search engine rankings, leading to increased traffic, leads, and conversions. Here's a breakdown of the key steps involved in our results-driven SEO process:

Technical Website Audit

During a technical audit, we analyze your website to see if there are any technical issues that we need to address. If there are issues with speed or function, that’s an indicator that you aren’t going to get the results you want without change. Your website’s technical well-being impacts your SEO success.

Strategic Keyword Research

We do keyword research to determine what keywords you need to use to appeal to the audiences that you want. We can then help you utilize those keywords. Keyword research allows us to better understand how to continue our strategy.

Competitive Research & Analysis

We like to evaluate what other businesses in your sector are up to. When we look at the top-ranked competitors, we can see what they’re doing right. This information helps us further customize our plan. We can then more confidently help our clients.

Location Demographic Analysis

Understanding the demographics of the area is important when you are trying to pull in people from that area. Thus, we must understand who your potential clients are. This information is just another tool we use to customize our strategy.

Content Strategy Development

We can help you create a blog and other content that uses keywords. This content will follow the strategy that we have created for you. We will guide you through this process and ensure your content continues to work as expected.

Effective Landing Page Optimization

Your landing page is one of the top factors that will determine if people will further investigate your business and become customers or if they will pass you over. Thus, we put effort into ensuring you have a strong landing page. This landing page should lead to increased customer turnover.

Strategic Link Building Initiatives

Link building essentially means creating connections through other sites. It is the idea that someone might click on a link from another website to then go to your website. Backlinks send people back to you, and creating quality backlinks can make a profound difference.

Citation Building

Creating consistent citations across online directories and platforms.

Weekly Blog Publication

Staying up to date with content is an important part of maintaining a healthy website and improving SEO. We can help you create this content in a way that reflects your SEO strategy. This process will help you remain relevant.

Goals Setup

Once we have the background information, we can start creating goals. Split Reef generally knows what goals we will recommend, but we also want the process to be collaborative. Thus, we discuss goal setting with clients.

Keyword Rank Tracking

Using tracking tools, we can stay on top of relevant keywords and create an improved SEO strategy. Our deep understanding of how these keywords work helps us promote the best possible results.

Comprehensive Reporting and Analysis

Reporting is a necessary part of the process. We have to continue to analyze the data and tweak our strategy as needed. If you aren’t getting results, we need to determine why, and if you are getting results, we want to see what’s influencing those results.

Proactive Algorithm Updates

Staying updated with search engine algorithm changes and adapting your SEO strategies accordingly.

Continuous Ongoing Optimization

Regularly reviewing and refining your SEO efforts to maintain and improve your rankings.

Our long (and growing) list of satisfied clients discovered they could significantly improve their search engine rankings with our premier Columbus SEO company. Your business can do the same.

Industries We Serve

Industry-Specific Columbus SEO Services: Tailored Solutions for Diverse Sectors

As a leading Columbus SEO agency, we offer the expert services needed in many industries:

Key benefits of our industry-based SEO approach:

Deep industry knowledge:

We possess in-depth expertise in a wide range of industries, enabling us to tailor our strategies to your specific needs.

Customized solutions:

Our SEO plans are tailored to your industry's unique characteristics, ensuring maximum effectiveness.

Competitive advantage:

C By leveraging our industry-specific insights, we can help you gain a competitive edge in your market.

Proven results:

Our track record of success in diverse industries demonstrates our ability to deliver measurable outcomes.

Industries We Serve

Law Firm SEO

Law firms SEO often rely on local SEO to find local clients. Thus, local SEO is a beneficial option for legal firms.

Real Estate SEO

When people are looking for a house, they don’t want to have to look that hard for a real estate agent. Split Reef will use Real Estate SEO services to help people find you with ease.

Healthcare SEO

Healthcare is a sector with unique needs and an important mission. We can help focus that mission and show it off to new clients.

SEO for the Automotive Industry

People always need to go places. With SEO, we can help them go right to your automotive company.

SEO for Painting Companies

SEO can help painters connect to people who need their services. Local SEO can put these companies on the map.

SEO for Lawn Care

Lawn care companies must appeal to people in their area. Accordingly, local SEO can do a lot of good for these companies.

SEO for Roofing Companies

Many roofers rely on word of mouth to get customers. We can help them increase their reputation and digital presence using SEO.

SEO for Manufacturing Companies

Manufacturing companies deal with a lot of logistical concerns. Split Reef helps them focus their messages and strengthen their brand identities.

SEO for the Financial Sector

Our firm knows that the financial sector has unique prospects. We strive to keep up with the fast-paced and intense nature of this sector.

Ready to take your business to the next level? Contact us today to learn more about how our industry-specific SEO services can help you achieve your goals.

Split Reef Named 2023 Best of Ohio Award Winner in Columbus by UpCity

Named by Upcity as a top company for Best of Ohio, Split Reef has proven itself as a local power for those looking for local SEO solutions. UpCity vets companies for credibility and provides useful reviews. They promote more transparency so that customers can more comfortably choose companies to help them.

Top Clutch SEO Company Ohio 2024

Split Reef has been named one of the Top Clutch SEO Companies in Ohio for 2024. This award recognizes our team's dedication to delivering exceptional search engine optimization services and achieving outstanding results for our clients. As a leading SEO agency in Ohio, we are honored to be recognized among the top companies in our field. This award motivates us to continue providing the highest level of service, innovative strategies, and data-driven solutions to help businesses succeed online.

Split Reef: A Strong SEO Service Provider

Improve Your Search Engine Rankings with Professional SEO Agency in Columbus, Ohio

Our previous and current clients can attest to the success of our efforts as a professional SEO company. With targeted keywords and the industry’s best practices, we’ve created long-lasting and satisfying professional relationships with our clients. When you’re ready to climb to the top of search engine rankings, you can give us a call and we’ll be ready for your project.

SEO Services FAQ

How Is Local SEO Different From Regular SEO?

Local SEO and regular SEO have the same goal of getting a business higher in search rankings, but they have a different scale. Local SEO focuses on directing local people to a business. For some companies, local SEO appeals better to their goals.

What Types of Businesses Can Use Local SEO?

Certain types of businesses rely more heavily on local traffic to get customers, and these businesses are usually more location-specific.

Restaurants and bars
Local hotels and other lodgings
Legal firms
Medial and dental services
Contractors
Plumbers
Electricians
Animal care (vets, groomers, etc.)
Real estate

What Is Google My Business and What Does it do for me?

When you make a listing on Google My Business, you can improve your SEO results through that business profile.

How can online reviews help SEO?

As Columbus SEO experts, our firm understands the connection between online reviews and local SEO. The number of reviews and how positive the reviews are can impact your SEO ranking. In addition, reviews help customers determine if they want to give you their business once they have found your brand.

Is it smart to use the Yext listing managing tool to take care of my listings?

Yext can help companies stay organized, and it will use AI instead of searching for keywords. It can help businesses better understand how to reach customers.

How exactly does local SEO help us to generate more business leads?

Local SEO increases your ranking on search engines, which means that more people are likely to see your business, which can result in more potential customers or clients visiting your website.

Can your Columbus SEO company guarantee success?

Our Columbus SEO agency cannot guarantee success, and any agency that makes that promise is not being honest with you. What we can do is give you the best services possible and use the strategies that are most likely to succeed. We understand what tends to work, and when it doesn’t work, we can shift our strategy appropriately.

How would we know if we’ve successfully won over our target customers in Columbus?

Part of our SEO services in Columbus is tracking the progress we have helped you make. We use analytical tools to determine whether you are getting more clicks and how high your turnover rates are.

Why should I pay for local SEO services?

The investment you make in these services will help you generate more sales, meaning the services pay for themselves in business growth you wouldn’t otherwise have achieved.

How many people use local search and maps?

Brandify has determined that 77% of people they asked used Google maps to find businesses near them. The second-highest platform for finding businesses was Facebook, which only represented 38% of respondents. Other search engine results were lower but still prominent.

Leading SEO Company Columbus Ohio

Unlocking Brand Potential: How Our Columbus SEO Agency Drives Growth for Clients